Senior Marketing Manager

🕒 October 29

🌽 Illinois – Remote

🌽 Illinois – Remote

💵 $130k - $150k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 24%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Guidant Power

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2024

💼 Consulting

🏥 Healthcare

🏭 Manufacturing

Consulting • Healthcare • Manufacturing

Guidant Power is a nationwide electrical safety and reliability services company that delivers arc flash hazard analyses, infrared thermography inspections, electrical maintenance and hands-on safety training to businesses across North America. The company helps clients meet OSHA and NFPA compliance requirements, reduce electrical risk, and improve operational uptime through inspections, labeling, customizable training (including Spanish courses), and a secure portal for reports and documentation. Founded in 2024 by industry veterans from Rozel and BCH Safety, Guidant serves manufacturers, healthcare facilities, data centers, utilities, and other multi-site operators.

📋 Description

• Build and own Guidant Power's marketing function and lead generation engine • Build the lead flow model supporting bookings goals and future pipeline requirements • Create and manage integrated campaigns across email, paid media, social, events, conferences and trade shows, webinars, outbound BDR programs, SEO, and targeted accounts • Own the marketing calendar, campaign priorities, annual marketing plan, and budget • Oversee HubSpot implementation and operate it for campaigns, lead scoring, qualification, workflows, attribution, and reporting • Build dashboards for pipeline generation, funnel conversion, cost per qualified opportunity, campaign ROI, and forward pipeline coverage • Conduct qualitative market research to improve positioning, content, offers, and campaigns • Manage agencies, contractors, paid media partners, content resources, data vendors, and other outside resources • Support M&A strategy by integrating acquired companies into marketing systems, processes, brand, and cross-sell programs • Collaborate with the CEO, sales, operating leadership, technical experts, and senior leadership

🎯 Requirements

• 5 or more years of progressive B2B marketing experience, with a record of increasing responsibility and strong business results • Demonstrated success personally building and executing demand generation programs that create qualified opportunities and pipeline • Strong hands-on experience with HubSpot or a comparable marketing automation platform • Technical understanding to build workflows, reporting, and campaigns and manage outside implementation resources • Strong marketing foundation across segmentation, positioning, customer acquisition, qualitative market research, content, SEO, paid media, social, email, events, and account-based marketing • Comfort working with data, funnel metrics, attribution, campaign measurement, budgets, and reporting that connects marketing investment to pipeline and revenue • Judgment and communication skills to work effectively with sales, operations, technical experts, outside partners, and senior leadership

🏖️ Benefits

• 20% target annual performance bonus • Participation in Shore Capital's marketing cohort • Opportunity to earn broader leadership responsibility • Direct experience with organic growth, M&A integration, cross-sell programs, and operating discipline of a rapidly scaling services platform

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