Senior Manager – B2B Marketing Operations

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October 29

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Gympass

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Wellness • B2B • SaaS

Gympass is a comprehensive corporate wellness platform that connects employees with a variety of fitness, mindfulness, nutrition, and sleep resources through flexible and cost-effective subscription plans. Offering access to a vast network of gyms, studios, virtual personal trainers, and wellness apps, Gympass is designed to enhance employee wellbeing and improve productivity, retention, and healthcare cost outcomes for businesses. By enabling companies to provide holistic wellness options, Gympass fosters healthier workplace environments and supports employees in maintaining balanced lifestyles both at work and at home.

1001 - 5000 employees

Founded 2012

🧘 Wellness

🤝 B2B

☁️ SaaS

💰 $5.4M Venture Round on 2021-12

📋 Description

• Own the vision for our B2B marketing operations function, maintaining the systems and processes that allow the marketing team to scale effectively. • Lead the strategic planning, management, and optimization of the marketing technology roadmap, ensuring it aligns with business objectives. • Design, manage, and optimize core marketing processes, including lead management (scoring, routing, nurturing), campaign execution workflows, and data governance. • Act as the team's primary evangelist for AI in marketing; identify, evaluate, and implement AI-powered tools and strategies to drive personalization, operational efficiency, and deeper analytics. • Establish and enforce data governance policies to ensure data quality, hygiene, and compliance within marketing systems. • Partner with the Analytics team to develop and maintain a robust marketing analytics framework, including dashboards and reports to track key performance indicators (KPIs) like lead-to-revenue funnels, campaign attribution, and database health. • Act as the primary subject matter expert for marketing technology and processes. Train and support the marketing team on new and existing tools. • Collaborate with marketing, sales, product, and engineering teams to define requirements for new marketing capabilities and integrations. • Analyze marketing performance and operational metrics to identify trends, bottlenecks, and areas for improvement. Communicate insights and results to stakeholders at all levels.

🎯 Requirements

• Previous experience in marketing operations, martech, or a related field. • Bachelor’s degree in Marketing, Engineering, Business Administration, or a related field. • Proven track record of building and scaling a marketing operations function. • Ability to translate business goals into actionable strategies, operational processes, and technology roadmaps. • Excellent problem-solving and analytical skills. • Strong understanding of data's role in marketing and key concepts like lead management funnels, data pipelines, attribution modeling, as well as data privacy regulations (e.g., GDPR, CCPA). • Strong project management skills with a proven ability to manage complex initiatives from scoping and planning through to execution and delivery. • Experience with agile or other project management frameworks is essential. • Exceptional communication and presentation skills, with the ability to effectively convey complex technical and operational information to diverse audiences. • A strong team player with a proven ability to build relationships, influence stakeholders, and lead cross-functional initiatives without direct authority.

🏖️ Benefits

• Free Gold+ membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more! Add up to three family members to your plan, ensuring access to wellness for those who matter most to you. • A complete emotional wellbeing program with a unique approach. It offers personalized journeys that combine individual therapy sessions (52 per year) and on-demand content. • Health, dental, and life insurance. • As a Flexible First company, we offer hybrid and remote options to give you the freedom to work in a way that suits you. The model for this specific role can be discussed with your recruiter and hiring manager. When you join, use our home office reimbursement to set up your home office. • Flexibility for us isn’t just about where we work—it also means being able to shape how and when we get things done. Together with their leaders, employees define schedules that align with their time zones, team needs, and personal routines. • It’s important to take time away from work to recharge. Employees receive vacations after 6 months and additional 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + an extra holiday for your birthday! • Welcoming a new child is one of the most special moments in your life. Take the time to be present and enjoy your growing family. We offer 100% paid parental leave to all new parents. Parents giving birth are eligible for an extended leave and a ramp-back period to return part-time while they get settled. • Access world-class platforms, participate in interactive sessions, build your personalized development roadmap, and explore internal opportunities. We focus on continuous learning and feedback to support your journey toward personal and professional success. • You’ll join a team of passionate people who come together to break boundaries, support each other, and create a meaningful impact in workplace wellness. We win together, building trust through open communication and a culture where every perspective matters.