Senior QA Analyst – CRM

🔥 7 hours ago

🏰 Missouri – Remote

🏰 Missouri – Remote

💵 $73.4k - $110.1k / year

⏰ Full Time

🟠 Senior

🔧 QA Engineer (Quality Assurance)

👻 Ghost score 0%

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H&R Block

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1955

💸 Finance

👥 B2C

🤝 B2B

Finance • B2C • B2B

H&R Block is a U. S. -based tax preparation and financial services company founded in 1955 that helps individuals and small businesses with tax filing, bookkeeping, payroll, business-formation services, and related financial products. The company operates retail and franchise tax offices, offers online filing and tax-software options, provides financial products (refund advances, a branded debit card and other bank products in partnership with Pathward), and serves both consumer and small-business customers. H&R Block also runs training and seasonal staffing programs, and provides resources such as The Tax Institute and audit/notice support.

📋 Description

• Perform end-to-end quality assurance reviews for CRM campaigns, including email, customer journeys, triggered communications, and promotional campaigns • Validate campaign builds within Salesforce Marketing Cloud (SFMC), Adobe Journey Optimizer (AJO), and related marketing technology platforms • Review email content, layouts, links, personalization, dynamic content, targeting requirements, and customer experiences for accuracy and completeness • Partner with CRM Operations teams to ensure campaign requirements are implemented correctly and align with approved business specifications • Collaborate with Email Design Leads to validate design fidelity across templates, modules, devices, browsers, and email clients • Work closely with Copywriting teams to ensure content is accurate, approved, and free of grammatical, formatting, and brand compliance issues • Validate audience targeting and campaign requirements in partnership with Data Management teams • Execute comprehensive testing of customer journeys, triggered communications, decision logic, and deployment workflows • Verify tracking parameters, reporting requirements, suppression logic, and campaign configurations prior to launch • Identify, document, prioritize, and communicate defects, risks, and quality concerns to cross-functional stakeholders • Support user acceptance testing (UAT) and production readiness reviews for CRM campaigns and enhancements • Maintain QA documentation, testing procedures, defect logs, and quality standards • Participate in campaign launch reviews and post-launch validation activities • Collaborate with GTM, Technology, and Analytics teams to resolve production issues and improve quality processes • Identify opportunities to enhance testing efficiency, quality controls, and campaign execution processes • Stay current on CRM platform functionality, email marketing best practices, and quality assurance methodologies

🎯 Requirements

• Bachelor's degree in Marketing, Business, Information Systems, Communications, Computer Science, or a related field • 5+ years of experience in quality assurance, marketing operations, CRM execution, digital marketing, or related disciplines • Experience testing email campaigns, customer journeys, marketing automation workflows, or CRM communications • Familiarity with Salesforce Marketing Cloud (SFMC), Adobe Journey Optimizer (AJO), or similar marketing automation platforms • Understanding of CRM campaign execution processes, customer lifecycle marketing, and email marketing best practices • Experience validating email rendering, personalization, dynamic content, links, audience targeting requirements, and campaign functionality • Strong attention to detail with the ability to identify defects and maintain high quality standards in a fast-paced environment • Experience working cross-functionally with marketing, creative, copywriting, operations, data, and technology teams • Knowledge of QA methodologies, test planning, test cases, defect tracking, and root cause analysis • Experience with email testing and validation tools such as Litmus, Email on Acid, or similar solutions is a plus • Experience supporting high-volume, seasonal, or regulated marketing programs is a plus • QA, marketing technology, or CRM platform certifications are a plus

🏖️ Benefits

• Medical and prescription drug coverage for associates and eligible dependents • H&R Block Retirement Savings Plan (401(k) Plan) • Employee Assistance Program • (Virtual) fitness center programs • Associate discount program • Business Travel Accident Insurance • Associate Tax Prep benefit • Competitive pay • Comprehensive benefits • Support for life both in and outside of work • Potential participation in incentive compensation or short-term incentive plans

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