Senior Product Marketing Manager

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October 31

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HappyCo

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SaaS • Real Estate

HappyCo is a technology company specializing in property management solutions tailored for multifamily properties. It offers software that optimizes operations such as maintenance, leasing management, and asset management, integrating artificial intelligence to enhance efficiency and resident satisfaction. HappyCo aims to centralize and standardize property operations, providing tools for real-time updates, expense tracking, and service requests. The company focuses on enhancing the living experience for residents and improving productivity for property managers.

51 - 200 employees

Founded 2011

☁️ SaaS

🏠 Real Estate

💰 $52M Venture Round on 2022-01

📋 Description

• Develop and maintain product positioning, messaging, and value propositions that differentiate HappyCo in the market. • Translate complex product functionality into clear, customer-centric narratives tied to business outcomes. • Build and maintain a cohesive messaging architecture across all product lines and ICPs. • Own GTM strategy and execution for new product launches and major releases. • Partner cross-functionally with Product, Sales, and Marketing to define launch goals, target segments, and success metrics. • Lead creation of launch materials — web copy, one-pagers, internal FAQs, and more. • Establish data-driven feedback loops between adoption insights, customer feedback, and roadmap priorities. • Define and refine ICPs and personas through data, interviews, and market research. • Conduct competitive analysis to inform positioning and pricing strategy. • Partner with demand gen and content teams to align campaigns with ICP pain points and triggers. • Create and manage sales enablement assets (decks, battlecards, pricing guides). • Train and empower sales teams to speak confidently about HappyCo’s differentiation. • Support ongoing enablement tied to product updates and campaign priorities. • Collaborate with Product and Finance on pricing and packaging for new releases. • Lead product naming initiatives that reinforce brand strategy and market clarity. • Act as the connective tissue between Product, Marketing, Sales, and Customer Success. • Drive alignment through clear documentation, strong communication, and leadership engagement.

🎯 Requirements

• 5–8+ years of B2B product marketing experience, ideally in SaaS. • Proven success owning GTM for multi-product launches or complex SaaS solutions. • Exceptional written and verbal communication skills — a storyteller who connects customer problems to product value. • Strong analytical mindset with experience using data to inform strategy. • Collaborative leader comfortable influencing cross-functional teams without direct authority. • Experience in real estate tech, proptech, or vertical SaaS a plus.

🏖️ Benefits

• Work from anywhere supported by a flexible company culture • Opportunity to work for one of the fastest growing technology companies in the PropTech industry • Unlimited vacation time • Generous paid parental leave • Competitive and equitable pay, including stock options • Monthly stipends to support Wellness and Home Office expenses