Paid Media Specialist, B2B Healthcare Tech

Job not on LinkedIn

🕒 October 12

🎸 Tennessee – Remote

🎸 Tennessee – Remote

💵 $70k - $85k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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Hardenbergh Group

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏥 Healthcare

💼 Consulting

🤝 B2B

Healthcare • Consulting • B2B

Hardenbergh Group is a healthcare services company (now operating as Sentact) that provides credentialing, privileging, provider enrollment, physician peer review, interim staffing/CVO services, and consulting to support clinical operations for hospitals and health systems. As a market leader with 35+ years of experience, it serves a large portion of the nation’s leading health systems, maintains a nationwide network of 450+ board-certified physician reviewers, and supports 1,500+ healthcare clients. The company focuses on streamlining provider management, improving medical staff services, and developing physician leadership to advance safe, high-quality patient care.

📋 Description

• Build, launch, and manage paid campaigns across Google Ads, LinkedIn Ads, and additional platforms as applicable (Meta, Bing, Adroll) • Translate campaign goals and offers into targeting, ad structure, budgets, and testing plans • Own weekly optimization to improve CTR, CPC, conversion rate, CPL, and lead quality • Manage creative testing in partnership with the marketing team and designer • Coordinate with Marketing on landing page performance and conversion optimization recommendations • Apply and QA UTM conventions • Validate conversion tracking and tag behavior, partnering with the GTM/analytics owner as needed • Monitor spend pacing and budget allocation; flag risks and opportunities early • Produce reporting and insights with learnings, recommendations, and next tests • Maintain account hygiene, including naming conventions, documentation, change logs, and platform best practices • Report to the Director of Digital Marketing

🎯 Requirements

• 5+ years of hands-on paid media experience (B2B preferred) • Strong experience in Google Ads (Search/Display/YouTube as applicable), LinkedIn Ads (Lead Gen + website conversion campaigns), and Microsoft Ads • Demonstrated ability to optimize toward conversion outcomes (not just clicks/impressions) • AI forward approach to paid media management • Working knowledge of tracking fundamentals: UTMs, pixels, GA4 basics, conversion events, Google Tag Manager collaboration • Comfortable managing multiple campaigns simultaneously with strong attention to detail • Clear communicator; able to explain performance, tradeoffs, and recommendations to non-specialists • Proactive, test-and-learn mindset with strong ownership and follow-through • Experience marketing to healthcare organizations (providers, systems, quality/safety, HR/workforce, patient experience) preferred • Experience with HubSpot landing pages/forms, WordPress, lead routing, and basic funnel reporting preferred • Familiarity with Cometly or similar attribution tooling and UTM frameworks preferred • Experience running retargeting and multi-touch nurture support preferred • Experience collaborating closely with creative resources (design/video) and providing performance-led direction preferred • Experience with dynamic ad and video creation and/or direction for optimizing campaigns preferred • Ability to copywrite

🏖️ Benefits

• Generous PTO • Employer-subsidized Medical, Dental, Vision, Disability, Life • HSA/FSA accounts • 401(k) with 4% employer match

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