Harper James
51 - 200 employees
Founded 2016
📋 Compliance
💸 Finance
🤝 B2B
Compliance • Finance • B2B
Harper James is a national commercial law firm designed to provide expert legal advice to ambitious and entrepreneurial businesses in the UK. The firm offers a wide range of legal services, including banking and finance law, business disputes, immigration law, commercial law, corporate law, data protection, employment law, intellectual property, and IT law. Harper James differentiates itself by offering flexible and affordable legal solutions, catering specifically to start-ups, medium, and large businesses. Their innovative subscription service model offers businesses access to high-quality legal advice at a controlled cost, making it easier for companies to manage their legal needs efficiently.
Head of Digital Marketing – Performance
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Harper James
51 - 200 employees
Founded 2016
📋 Compliance
💸 Finance
🤝 B2B
Compliance • Finance • B2B
Harper James is a national commercial law firm designed to provide expert legal advice to ambitious and entrepreneurial businesses in the UK. The firm offers a wide range of legal services, including banking and finance law, business disputes, immigration law, commercial law, corporate law, data protection, employment law, intellectual property, and IT law. Harper James differentiates itself by offering flexible and affordable legal solutions, catering specifically to start-ups, medium, and large businesses. Their innovative subscription service model offers businesses access to high-quality legal advice at a controlled cost, making it easier for companies to manage their legal needs efficiently.
📋 Description
• Own and evolve Harper James’s digital acquisition strategy across paid, organic and AI-led discovery channels. • Translate revenue targets and go-to-market priorities into commercially governed acquisition plans. • Drive scalable qualified demand growth while maintaining CAC efficiency, lead quality and ICP alignment. • Establish clear operating rhythms including forecasting, reporting, test roadmaps and performance reviews. • Lead paid acquisition strategy across Google Ads, Microsoft Ads, paid social, YouTube and emerging AI/search formats. • Manage agency relationships and performance against commercial outcomes and ROI. • Optimise channel structure, bidding strategies, conversion signals and budget allocation to improve efficiency and conversion quality. • Take ownership of significant acquisition budgets with accountability for performance and revenue contribution. • Own SEO, AIO and LLM visibility strategy across priority services, sectors and content areas. • Strengthen discoverability as search behaviour evolves across AI-powered search and discovery platforms. • Partner with Brand and content teams to improve authority, visibility and conversion performance. • Use market and competitor insights to inform acquisition priorities and content investment decisions. • Lead CRO strategy across landing pages, service pages, forms and acquisition journeys. • Use data and insight from GA4, GTM, HubSpot and Business Development feedback to identify friction and funnel leakage. • Run structured testing programmes with clear hypotheses, success metrics and commercial evaluation. • Improve conversion performance and enquiry quality across key acquisition journeys. • Own marketing performance reporting requirements across attribution, tracking and data visibility. • Work closely with CRM/Data, Finance and Business Development teams to connect digital activity to pipeline and revenue outcomes. • Develop reporting that goes beyond platform ROAS to include lead quality, cohort analysis, CAC, LTV:CAC and downstream revenue impact. • Present clear commercial narratives, risks and investment recommendations to senior leadership. • Lead and develop the acquisition/performance marketing function and external agency relationships. • Build a high-performance culture focused on measurable outcomes and accountability. • Determine the most effective internal and external delivery model for capability, scale and efficiency. • Coach and develop internal talent while ensuring agencies deliver measurable commercial value.
🎯 Requirements
• Significant senior-level experience in performance marketing, digital acquisition or growth marketing (at head/director or VP level). • Strong experience managing paid media strategy and optimisation across major acquisition channels. • Expertise in CRO, UX optimisation, funnel analysis and conversion testing. • Experience working with GA4, GTM, HubSpot or comparable marketing and attribution platforms. • A strong understanding of funnel economics including CAC, LTV:CAC, conversion rates and lead quality. • Experience managing seven-figure acquisition budgets and improving commercial efficiency. • Confidence working with senior stakeholders, including Board or investor-level reporting environments. • Experience leading teams, agencies and cross-functional delivery. • A commercially analytical mindset with the ability to translate complex data into practical decisions and recommendations. • Experience within legal or professional services is beneficial but not essential. High-growth digital acquisition experience is more important.
🏖️ Benefits
• No agencies please
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