Lifecycle Marketing Lead

November 14

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Logo of Harvey

Harvey

Artificial Intelligence • Legal • Enterprise

Harvey is a professional class AI solution tailored specifically for law firms, professional service providers, and Fortune 500 companies. It offers a suite of domain-specific tools that enable users to delegate complex tasks in natural language to a customized personal assistant. Harvey's platform facilitates rapid research with grounded results across legal, regulatory, and tax domains, while also providing secure project workspaces for document analysis through generative AI. With a focus on enterprise-grade security and industry-leading AI models, Harvey aims to streamline workflows and free professionals, such as lawyers, from mundane tasks, enabling them to concentrate on strategic and advisory roles.

11 - 50 employees

🤖 Artificial Intelligence

🏢 Enterprise

💰 $80.6G Series B on 2023-12

📋 Description

• Design and build email programs for the full customer lifecycle (nurture, onboarding, retention, upsell/cross-sell). • Own execution of customer-facing communications for product launches, feature announcements, customer events, and marketing programs. • Run demand generation for events and webinars, driving registrations, attendance, and follow-up nurture sequences. • Partner with Customer Success, Product, and GTM teams to ensure lifecycle programs support adoption, engagement, and expansion. • Collaborate with product marketing and demand gen to ensure campaigns support pipeline goals and align with GTM priorities. • Implement segmentation and personalization strategies to improve engagement, conversion, and retention. • Track performance and report on contribution to broader marketing goals, tying email and website performance to pipeline, ARR, and customer health. • Evaluate tools and partners (ESP, customer engagement platforms, or agencies) to scale Harvey’s lifecycle marketing engine. • Analyze performance data and continuously optimize for higher engagement, retention, and revenue impact.

🎯 Requirements

• 6+ years of experience in lifecycle, CRM, or email marketing roles, ideally in B2B SaaS. • Track record of building nurture and retention programs that drive measurable pipeline and ARR growth. • Hands-on experience with email marketing and automation platforms (e.g., HubSpot, Marketo, Braze, Iterable). • Strong understanding of segmentation, testing, and personalization. • Ability to balance strategic program design with hands-on campaign execution. • Comfort working cross-functionally with Product, Customer Success, Sales, and Marketing.

🏖️ Benefits

• Comprehensive health, dental and vision coverage • Retirement benefits (401k match up to 4%) • Flexible PTO

Apply Now

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