Marketing Operations Manager

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November 4

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Hashgraph

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Crypto • Web 3 • Enterprise

Hashgraph is a fast-growing software company that provides engineering, product development, and marketing support for the Hedera distributed ledger network. It develops and maintains core Hedera services (Consensus Service, Token Service, Smart Contract Service), builds open-source community tools such as the HashScan ledger explorer, and offers enterprise products and APIs including private permissioned networks (HashSphere), NFT tooling, loyalty and token management, and payments. Hashgraph partners with enterprises and developers to enable scalable, secure, and sustainable decentralized applications, bridging traditional systems and Web3 ecosystems.

51 - 200 employees

Founded 2022

₿ Crypto

🌐 Web 3

🏢 Enterprise

📋 Description

• Optimize Hedera’s full Martech stack (including Hubspot, Salesforce, Pardot, Google Analytics, and SEO tools) and establish best practices for martech stack usage to share with cross-functional team members • Lead comprehensive Hubspot CRM data cleanup, segmentation, and automation integration projects to establish a strong foundation for future growth • Integrate developer testnet sign-up data into HubSpot for targeted nurturing campaigns • Manage tags, fields, and metadata across website CMS, email, events, social media and documents for optimal engagement scoring • Implement and manage marketing automation tools to streamline inbound lead processing and business follow-up • Partner with the marketing team and content owners to help project manage website updates and improvements, especially as it relates to forms • Educate the marketing team on best practices to leverage AI for automation, content creation, and more • Design and execute email campaigns with marketing automation capabilities, including dynamic content, segmentation and multi-touch workflows • Drive continuous improvement in campaign performance through A/B testing and optimization frameworks • Manage cross-channel campaign execution and ensure seamless integrations across all marketing touchpoints (email, social, paid media) • Collaborate cross-functionally to ensure data integrity, monitor campaign performance, and deliver actionable insights that drive better ROI and accelerate pipeline growth • Collaborate with cross-functional teams to ensure optimal database hygiene and lead management, routing, and scoring • Develop marketing reports and dashboards for QBRs and executive stakeholders • Analyze multi-channel performance to identify trends, insights and optimization opportunities • Create detailed reports for stakeholders on campaign performance, key metrics, and ROI

🎯 Requirements

• 5+ years of experience in marketing operations and analytics, including significant hands-on experience with marketing automation dashboards (Pardot or similar), and CRM administration • Significant advanced experience with Hubspot and Salesforce (or equivalent platforms) in B2B enterprise environments • Proven experience in digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content marketing • Deep understanding of how Salesforce and Pardot are leveraged by marketing and sales organizations • Demonstrated ability to lead team training on AI tools, best practices, and data management • Proficiency in data analysis tools to measure marketing performance and extract actionable insights • Strong knowledge and understanding of paid media, email, and social media analytics and optimization • Exceptional time management, autonomy, organizational, and self-motivation abilities. You know how to prioritize tasks and to deliver projects on time • Up for joining a start-up, fast-moving firm that acts as an agency of record to several entities in the Hedera ecosystem • Have the willingness and enthusiasm to learn new topics and be flexible in a rapidly evolving company and crypto space • A track record of success with marketing activities, managing lead databases, creating lists, building landing pages, configuring nurture tracks and promoting events. • Ability to guide team members on best practices to build and engage a strong community

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Remote work options