Lifecycle and Email Marketing Manager

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October 28

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Hydrobuilder Holdings

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Agriculture • eCommerce • Retail

Hydrobuilder Holdings is a leading omni-channel retailer of specialty agriculture and hydroponics equipment and supplies. With a robust network of 13 retail storefronts across several states and nine warehouses, the company offers a diverse range of horticultural products and automated technology to streamline business operations for customers. Hydrobuilder. com serves as a premier online platform for purchasing horticultural supplies, emphasizing cost savings and efficiency through innovative solutions. The company is also known for its expertise in large-scale grow design and indoor gardening, catering to both commercial and individual agricultural needs.

201 - 500 employees

Founded 2020

🌾 Agriculture

🛍️ eCommerce

🛒 Retail

📋 Description

• Plan, design, and execute email and lifecycle campaigns from concept through post-analysis. • Develop creative layouts, visuals, and graphics that reflect brand identity and engage subscribers. • Build and optimize automated flows (welcome, onboarding, post-purchase, win-back, loyalty). • Develop engaging copy, subject lines, and CTAs that drive measurable results. • Maintain templates, creative assets, and segmentation strategies within Klaviyo. • Monitor deliverability, list hygiene, and performance to ensure strong engagement and inbox placement. • Own the visual design process for email, digital, and social campaigns—ensuring cohesive branding and a consistent visual language. • Collaborate with internal teams to create digital assets including graphics, banners, templates, and visual content for web and social channels. • Translate complex ideas into visually engaging materials that communicate clearly and inspire action. • Maintain brand style guides, ensuring all assets meet brand and accessibility standards. • Work with external vendors or freelancers when necessary to support design needs and maintain creative quality. • Partner with photography, content, and product teams to incorporate imagery and brand storytelling into campaign designs. • Partner with sales and operations to create campaigns that support product launches, sales goals, and regional initiatives. • Work with merchandising and product teams to highlight seasonal promotions and educational content that resonate with customers. • Collaborate with SEO, SEM, and advertising partners to ensure cohesive cross-channel messaging and design alignment. • Oversee social media strategy and creative direction across HBH brands (Instagram, Meta, LinkedIn, TikTok). • Design social graphics, promotional content, and animations to support campaigns and storytelling. • Align social content with email and lifecycle initiatives to amplify reach and engagement. • Support creation of educational and promotional content to grow brand awareness and engagement. • Track and analyze campaign performance metrics including open rates, CTR, conversion, and ROI. • Use Google Analytics 4, Power BI, or equivalent tools to identify trends and opportunities. • Turn insights into actionable strategies that enhance engagement, design effectiveness, and revenue impact. • Present performance updates and creative recommendations to marketing leadership.

🎯 Requirements

• 3–5+ years of hands-on experience in email, lifecycle, or digital marketing; experience with visual or graphic design preferred. • Proficiency with design tools (Adobe Creative Suite, Canva, or Figma) and familiarity with brand design systems. • Proven success developing and executing data-driven and visually engaging campaigns. • Advanced knowledge of Klaviyo or similar ESP (flows, A/B testing, segmentation, deliverability). • Strong collaboration skills—able to partner effectively with sales, operations, and product teams to align marketing and design goals. • Excellent copywriting and design sense with a keen eye for layout, typography, and storytelling. • Proficiency in campaign analytics and performance tools (Google Analytics 4, Power BI, or equivalent). • Familiarity with Shopify or similar eCommerce platforms preferred. • Highly organized, resourceful, and adaptable; comfortable managing multiple brands and priorities.