Senior Marketing Manager, Product

🕒 July 20

🇺🇸 United States – Remote

💵 $90k - $145k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 42%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Personify Health

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2023

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Personify Health is the first personalized health platform company, designed to empower individuals and organizations to achieve better health outcomes through tailored solutions and services. They offer a comprehensive range of solutions including wellbeing navigation, care management, and health plan administration, catering to employers, health systems, health plans, and brokers. Their goal is to simplify healthcare experiences and enhance engagement, ultimately helping businesses optimize their investment in employee health and wellbeing.

📋 Description

• Lead the development of benefits-led value propositions, product positioning, and messaging frameworks • Lead end-to-end go-to-market planning and execution for product launches and releases • Maintain market, buyer persona, and competitive intelligence • Review win/loss data and sales calls to sharpen differentiation and inform strategy • Identify content gaps and oversee creation of presentation decks, solution sheets, and case studies • Partner with Commercial Enablement to equip Sales with tools, frameworks, and content • Establish measurable marketing objectives and track quantitative and qualitative performance • Optimize programs using data and communicate results to leadership • Coach and develop emerging marketers • Facilitate complex planning across Product, Sales, Marketing, and leadership

🎯 Requirements

• Bachelor's degree in marketing, business administration, communications or a related field required; MBA a plus • 5-7 years of product marketing experience with a proven track record of launching and scaling complex products and services • Direct experience in healthcare, health plans, health insurance, benefits administration, or third-party administration • Experience with care navigation and advocacy solutions is a plus • Proficiency with Microsoft Office Suite • Advanced PowerPoint skills for executive-level presentations • Experience with marketing analytics tools and campaign performance reporting • Familiarity with CRM and sales enablement platforms to support GTM execution and content deployment

🏖️ Benefits

• Competitive base salary and benefits effective day one • Comprehensive medical and dental through our own health solutions • Unlimited PTO • Mental health support • Retirement planning • Financial protection • Professional development with clear career progression and learning budgets • Mission-driven culture where diverse perspectives drive real impact • Wellness programs • Other employee perks