Content Marketing Lead

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HelloKindred

WebsiteLinkedInAll Job Openings

201 - 500 employees

🎯 Recruiter

🤝 B2B

Recruitment • Marketing • B2B

HelloKindred is a global provider of marketing, creative, and digital talent, offering services that include both short and long-term contracts as well as direct hires. The company specializes in connecting businesses with creative and innovative talent through its vast pool of skilled professionals. HelloKindred emphasizes efficiency and cost-effectiveness in scaling global marketing efforts, offering both onshore and offshore services that enhance teams with design, content creation, and digital assets. By understanding client needs and fostering a culture of diversity and inclusion, HelloKindred delivers exceptional results through flexible staffing solutions tailored to modern business challenges.

📋 Description

• Serve as editor and publisher for financial services industry content targeting business and technology leaders of global financial institutions. • Define key content assets and team roles for writing, editing, and publishing. • Partner with subject matter experts, marketing, and digital leads to build an editorial calendar aligned with business objectives. • Build and manage a network of writers with expertise in banking, capital markets, insurance, and asset management. • Supervise a content operations manager and designers while actively contributing to content creation and editing. • Develop and maintain an annual editorial plan and thematic content calendar aligned with strategic deliverables. • Ensure consistent tone, voice, and brand alignment across all content outputs. • Analyze content performance and optimize messaging to improve engagement and impact. • Support localization of global content in alignment with regional and country marketing efforts. • Collaborate cross-functionally to execute the broader content marketing strategy. • Leverage traditional and digital content formats to enhance audience engagement and communication effectiveness.

🎯 Requirements

• 10+ years of experience in editorial, communications, or content marketing roles with progressive responsibility. • Strong background in content marketing with demonstrated ability to engage business audiences through strategic storytelling. • Experience working directly with subject matter experts from concept development through to final publication. • Ability to balance strategic thinking with hands-on execution in a fast-paced environment. • Strong communication, presentation, organizational, and leadership skills. • Proven ability to develop compelling narratives, campaigns, and content that highlight trends, outcomes, and client success stories. • Collaborative mindset with experience working in cross-functional and global teams. • Strong interpersonal skills with a proactive, relationship-driven approach to stakeholder engagement. • Global mindset with a bias for action and continuous improvement.