Marketing Strategy Contractor

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November 8

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Her Campus Media

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Media • Marketing • B2C

Her Campus Media is a leading portfolio of Gen Z media brands and marketing solutions, headquartered in Boston, United States. The company operates several well-known brands, including Her Campus, College Fashionista, Spoon University, Generation Hired, and the InfluenceHer Collective, which are designed to engage young audiences with relevant content and communities. Her Campus Media excels in providing marketing solutions and insights tailored for the Gen Z demographic, with a strong focus on diversity, equity, and inclusion. The company aims to connect brands with Gen Z individuals through its diverse and vibrant platforms.

51 - 200 employees

Founded 2009

📱 Media

👥 B2C

💰 $50k Grant on 2011-10

📋 Description

• Own ideation and creation of custom integrated marketing proposals from brainstorm/conception to final product, generating innovative, insights-driven proposals for brands looking to connect with Gen Z and college audiences • Collaborate with Sales, Planning, Branded, Community, Design, Integrated Marketing, and other internal stakeholders throughout the entirety of the proposal process to address feedback, answer questions and provide strategic recommendations • Collaborate with Integrated Marketing Activation team to prep and execute the pre-to-post transition for each campaign to ensure continuity and success • Help create custom mockups, sales enablement materials and other visual materials as needed • Assist AVP Integrated Marketing Strategy with special projects as needed

🎯 Requirements

• 3+ years of experience in marketing strategy, preferably in advertising, publishing, marketing agency, or similar industry • Bachelor’s degree in marketing, business or related field • Strong creativity and ability to think outside the box, with excellent verbal and written communication skills • Preferred strong presentation skills and storytelling, especially in Google Slides and Power Point • Exceptional organization and time-management skills and ability to work independently • Proactive and collaborative work style well suited for a nimble • Quick learner, self-starter, team-oriented and able to work with different personalities and professional styles