Senior CRM Marketing Manager

Job not on LinkedIn

🔥 1 minute ago

🇬🇧 United Kingdom – Remote

⏱ Part Time

🟠 Senior

🏆 Customer Success

🇬🇧 UK Skilled Worker Visa Sponsor

This company has sponsored UK Skilled Worker visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Heroes

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

🛒 Retail

📣 Marketing

📦 Logistics

💰 $50k Pre Seed Round - Deposit Heroes on 2024-06

Retail • Marketing • Logistics

Heroes is a fast-growing, multi-brand company that scales small and medium-sized consumer brands on global marketplaces using data-driven strategies, operational excellence, and creative marketing. It operates and supports flagship consumer brands (e. g. , Boba, Trunki, Snuggle Me Organic, Tutti Bambini), manages marketplace and e-commerce operations, supply chain, and marketing across multiple countries, and recruits for roles in commercial, finance, and operations.

📋 Description

• Own and develop the CRM and retention strategy across email and SMS • Build the roadmap to grow CRM to 10%+ of DTC revenue • Drive repeat purchase, retention, reactivation and customer lifetime value • Own the CRM calendar and customer communications plan • Build and optimise lifecycle journeys in Klaviyo, including welcome, post-purchase, cross-sell, replenishment, review and winback • Develop relevant, timely and personalised communications • Test messaging, creative, offers, segmentation, timing and journeys • Lead the CRM contribution to Designed by You, Made by Us • Use surveys, customer feedback, focus groups and CRM data to deepen customer understanding • Turn customer insight into recommendations for Brand, Creative, Product and NPD • Work closely with Brand, Creative, Ecomm, Performance and Product teams • Develop CRM strategies for product launches and key trading moments • Support advocacy through reviews, testimonials, customer stories and community • Analyse customer, campaign and lifecycle performance • Own CRM reporting and measurement • Track revenue contribution, repeat purchase, retention, LTV, engagement and reactivation

🎯 Requirements

• Strong hands-on experience in CRM, lifecycle or retention marketing • Strong Klaviyo experience • SMS experience a bonus • Commercially minded and comfortable owning revenue targets • Strong understanding of segmentation, personalisation and automated journeys • Analytical and confident using data to make decisions • Able to balance short-term revenue with long-term customer value • Comfortable working closely with Brand and Creative teams • Interested in customer research and turning insight into action • Highly collaborative, proactive and comfortable working independently

🏖️ Benefits

• Fully remote work • Flexible hours • Opportunity to work on internationally expanding baby-product brands • Opportunity to build and shape the CRM function from the ground up