Head of Growth

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Hertility

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

👥 B2C

🧘 Wellness

💰 Non Equity Assistance - Hertility Health on 2023-06

B2C • Wellness

Hertility is a consumer-focused women's reproductive health company that provides clinical-grade hormone and fertility testing, diagnostic symptom assessments, and personalised care plans. It offers home testing, rapid clinical result reviews, specialist consultations (fertility advisors, gynaecologists, menopause specialists), referrals for pelvic ultrasounds and fertility treatments such as egg freezing, plus supportive services like nutrition and counselling. Hertility supports women across fertility planning, menopause and reproductive health management, combining at-home diagnostics with clinician-led follow-up and treatment navigation.

📋 Description

• Own the end-to-end customer acquisition plan aligned to commercial growth targets • Develop and execute full-funnel marketing campaigns across web and channels, including, but not limited to, paid social (Meta, TikTok), paid search (Google), partnerships, affiliate, influencer, and emerging channels • Plan and manage marketing budgets, optimising for efficiency (CAC), volume, and LTV potential • Identify new customer acquisition opportunities through channel testing, audience insights, and experimentation • Own and lead the acquisition channel strategy, assessing and recommending opportunities across owned, earned, and paid media • Collaborate with channel owners, contractors and creative teams to align on business objectives and ensure delivery against acquisition KPIs • Drive improvements in conversion from awareness to purchase by partnering with Product, Design, Engineering, CRM, Clinical, and Research teams, testing and rolling out optimisations in messaging, customer journey, pricing, and UX • Use performance data and customer insights to continually optimise campaigns, forecast funnels, and shape future acquisition strategy • Partner with CRM, Product, Marketing and Clinical teams to improve customer retention, repeat purchase behaviour, engagement and customer lifetime value • Own key lifecycle metrics including repeat purchase rate, subscription conversion, churn and LTV • Identify opportunities to increase customer value through new products, services, care pathways and customer journeys • Lead a high-velocity experimentation programme across creative, landing pages, pricing, offers, channels and lifecycle journeys • Test and validate new acquisition channels, growth loops and emerging opportunities to unlock scalable growth • Own the combined brand and growth budget, managing the split across paid, owned and earned channels with clear ROI accountability • Deliver accurate, timely reporting on acquisition funnel metrics, channel performance and unit economics to the VP of Growth and Founders

🎯 Requirements

• 5+ years in DTC growth marketing, ideally in health, wellness or subscription consumer, with a strong track record in customer acquisition and conversion • Experience across paid social, PPC, SEO and CRM and able to brief and manage specialist contractors and agencies • Strong experience owning revenue targets, CAC, LTV, payback periods and contribution margin, with the ability to turn insights into action • Deep understanding of marketing effectiveness, attribution, incrementality testing, forecasting and performance measurement • Proven experience running structured growth experiments and identifying new opportunities for scalable growth • Experience supporting growth across multiple markets, products or customer segments • Experience in line-managing a small team alongside external agency and contractor relationships • You understand how brand equity is built and measured, and the mechanics and time horizons of brand activity • You use data wherever it's reliable, but you know when the numbers, especially polls and surveys, don't tell the whole story, and you bring judgment to consumer behaviour and creative • You take calculated risks on new channels or formats when they can genuinely move the business, and you're happy to challenge and be challenged without being precious about your own opinions • A genuine passion for women's health and Hertility's mission.

🏖️ Benefits

• 33 Days of Paid Leave: Includes public holidays • 3 Days Discretionary Additional time off between Christmas and New Year • Company Laptop: The tech you need to succeed! • Remote-First: Work from anywhere with the flexibility to do what matters most to you • Flexible Working Hours: 40 hours per week, with the freedom to choose your start and finish times • Wellbeing: Receive a £40 monthly wellbeing allowance to spend on anything that brings you joy • Pension Scheme: 5% employer contribution salary sacrifice pension with a 5% employee match • Mental Health Support: In house counselling available anytime • Free Hertility Services: Complimentary hormone and fertility tests for you, plus discounts for friends and family • Enhanced Parental Leave & First-Time Parents Benefits: Support through all stages of family life • Menstrual Leave: Time to rest and restore when your body’s rhythms change • Financial Advisor Access: Get guidance on financial planning • Work from Anywhere: Embrace true flexibility with the option to work from anywhere in the world, one month per destination, up to 12 countries across 12 months