Senior Field Marketing, Events Manager

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HG Insights

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Artificial Intelligence • SaaS • B2B

HG Insights is a global leader in technology intelligence, providing detailed insights and analysis of technology usage, adoption trends, and market intelligence. The company helps businesses make informed decisions by supplying rich data-driven insights and visualizations about technological ecosystems.

51 - 200 employees

🤖 Artificial Intelligence

☁️ SaaS

🤝 B2B

📋 Description

• Own the end-to-end event strategy across hosted, sponsored, and customer-generated events—driving awareness, engagement, and revenue • Build and scale HG Insights’ proprietary event programs (executive dinners, roadshows, and awards experiences) aligned to GTM priorities • Lead third-party event strategy and sponsorships, optimizing for ROI and brand visibility • Partner with the TrustRadius review generation team to execute our UGC event program for customers • Manage event operations including logistics, vendor management, budgets, and staffing • Drive speaking engagements, and thought leadership visibility around events • Collaborate with GTM and partnerships teams to build high-value partner activations • Track and analyze performance through Salesforce and Marketo, reporting event ROI and insights that inform future planning • Provide on-site leadership at events—representing the HG Insights brand and ensuring flawless execution

🎯 Requirements

• 8–12 years of experience in B2B event or field marketing, ideally within enterprise SaaS or data/tech sectors • Proven success building integrated event programs that influence pipeline and revenue • Deep experience partnering with sales and field teams to align regional activations with GTM goals • Strong vendor, budget, and project management skills; able to juggle multiple events simultaneously • Excellent communication and cross-functional collaboration skills—you can influence stakeholders from the C-suite to the field • Self-starter mindset: you take ownership, move fast, and thrive in a dynamic, data-driven environment • Creative thinker with exceptional attention to detail and a passion for building experiences that connect brand to business outcomes • Experience using Salesforce, Marketo, Asana • Familiarity with customer marketing and advocacy programs (e.g., review generation, awards, Customer Advisory Boards)

🏖️ Benefits

• Be part of a dynamic, fast-growing enterprise SaaS company. • Work with an innovative team driving AI-powered revenue growth intelligence solutions. • Enjoy career growth opportunities in a high-impact role. • Competitive salary and comprehensive benefits package. • Collaborate with global teams based in the USA, UK, and India. • Collaborative and innovative work environment. • Opportunities for professional development and learning.