HighlightTA
HR Tech • Recruitment • SaaS
HighlightTA is your on-demand talent team that simplifies hiring by embedding talent partners directly into your organization. They offer solutions for project management, recruitment functions, and operational projects, tailoring their approach to fit the unique needs of each business. With a data-driven strategy, HighlightTA ensures quick access to top-tier talent while allowing flexibility in scaling team engagement.
2 - 10 employees
Founded 2024
👥 HR Tech
🎯 Recruiter
☁️ SaaS
Demand Generation Manager
Job not on LinkedIn
October 15
HighlightTA
HR Tech • Recruitment • SaaS
HighlightTA is your on-demand talent team that simplifies hiring by embedding talent partners directly into your organization. They offer solutions for project management, recruitment functions, and operational projects, tailoring their approach to fit the unique needs of each business. With a data-driven strategy, HighlightTA ensures quick access to top-tier talent while allowing flexibility in scaling team engagement.
2 - 10 employees
Founded 2024
👥 HR Tech
🎯 Recruiter
☁️ SaaS
📋 Description
• Design and execute multi-channel demand generation campaigns targeting SMBs • Build ABM strategies with clear goals, audience segmentation, and channel mix • Own paid media (search, social, display, syndication) and continuously test offers and creative • Manage MQL to SQL pipeline performance, including CAC and disqualification rates • Write campaign briefs and align stakeholders across Sales, Brand, and Product Marketing • Report on campaign performance and pivot based on insights • Partner with Sales to ensure lead quality and feedback loops • Optimize website chat playbooks and lead conversion paths • Collaborate across teams to align messaging and touchpoints throughout the funnel
🎯 Requirements
• 4+ years of experience in demand generation or campaign management • Proven success managing B2B SaaS or SMB-focused strategies • Deep understanding of MQL, SQL, SQO, CAC, DQ, and full-funnel metrics • Experience with Salesforce, Pardot, and marketing automation platforms • Strong copywriting skills (ads, emails, landing pages) • Experience with ABM tools and strategies • Familiarity with AI or automation tools for marketing efficiency
🏖️ Benefits
• Competitive salary • Full ownership of demand generation in a high-impact role • Remote flexibility with a collaborative, growth-minded team • Opportunity to shape pipeline strategy and execution across the funnel
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