Marketing Automation Manager

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August 29

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Hitachi

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Artificial Intelligence • Energy • Transport

Hitachi, Ltd. is a global company that operates in various sectors with a focus on social innovation. Hitachi provides advanced digital solutions, services, and technologies under its brand 'Lumada' to solve customers’ challenges and enhance societal value. The company is committed to sustainability and environmental, social, and governance (ESG) initiatives, aiming to improve quality of life through technologies that foster a sustainable society. Hitachi's products and solutions span digital systems, green energy, mobility, and connective industries, promoting digital transformation of business systems and social infrastructure. Founded in 1910, Hitachi's long-standing dedication to innovation and societal development makes it a leader in driving positive change worldwide.

25801 - 25801 employees

Founded 1910

🤖 Artificial Intelligence

⚡ Energy

🚗 Transport

📋 Description

• The opportunity: We are looking for a Marketing Automation Manager to lead and optimize our marketing automation initiatives across the organization. • This role will be responsible for planning, executing, and enhancing automated marketing campaigns. • The ideal candidate will ensure seamless data flow between platforms, drive lead nurturing programs, and collaborate closely with marketing and sales teams to deliver measurable impact. • The position is open to be based in Philippines , and selected locations in Europe. There will not be any requirement to relocate. • How you’ll make an impact: You will lead the planning, execution, and optimization of marketing automation campaigns, manage and enhance Eloqua workflows, segmentation, lead scoring, and nurturing programs. • You will ensure smooth integration and data alignment between Eloqua and Salesforce for marketing activities, monitor key automation and campaign performance metrics, providing actionable insights and reports. • You will collaborate with content, design, and sales teams to deliver consistent and impactful communications. • You will maintain database health, compliance, and best practices for email and marketing automation, research trends, new tools, and best practices in marketing automation to drive continuous improvement. • You will be responsible to ensure compliance with applicable external and internal regulations, procedures, and guidelines. • Living Hitachi Energy's core values of safety and integrity, which means taking responsibility for your own actions while caring for your colleagues and the business. • Your background: You hold a bachelor’s degree. • 5 years of experience in marketing automation, CRM, or digital marketing. • Hands-on experience with Oracle Eloqua (certification is a plus). • Familiarity with Salesforce (preferably Marketing and/or Sales Cloud). • Knowledge of campaign performance analysis and marketing KPIs. • Strong understanding of data-driven marketing, lead nurturing, and customer journey mapping. • Excellent project management and organizational skills, with the ability to handle multiple initiatives simultaneously. • Proactive, analytical, and results-driven mindset with strong communication skills. • More about us: We pride ourselves on offering a holistic range of competitive benefit programs to support your financial, physical and mental wellbeing and personal development. • We want you to truly thrive with us – in work and out. • For this role, depending on grade and experience, we offer the following employee benefits: Employer-sponsored medical plan (inc. dental care and optical). Group Term Life insurance, Group Personal Accident insurance, Group Business Travel insurance. Hospitalization Insurance. Leave programs (Annual leave, medical leave, Hospitalization leave, Exam leave etc.). Annual rice allowance. SSS, HDMF, and Philhealth Coverage. • *Benefits are subject to the respective plan rules.

🎯 Requirements

• You hold a bachelor’s degree. • 5 years of experience in marketing automation, CRM, or digital marketing. • Hands-on experience with Oracle Eloqua (certification is a plus). • Familiarity with Salesforce (preferably Marketing and/or Sales Cloud). • Knowledge of campaign performance analysis and marketing KPIs. • Strong understanding of data-driven marketing, lead nurturing, and customer journey mapping. • Excellent project management and organizational skills, with the ability to handle multiple initiatives simultaneously. • Proactive, analytical, and results-driven mindset with strong communication skills.

🏖️ Benefits

• Employer-sponsored medical plan (inc. dental care and optical). • Group Term Life insurance, Group Personal Accident insurance, Group Business Travel insurance. • Hospitalization Insurance. • Leave programs (Annual leave, medical leave, Hospitalization leave, Exam leave etc.). • Annual rice allowance. • SSS, HDMF, and Philhealth Coverage.