Hook + Ladder Digital
Hook + Ladder is a digital marketing agency that works with established brands who have proven their product/market fit but need help capturing or stealing new market share.
11 - 50 employees
Local and Technical SEO Strategist
Job not on LinkedIn
September 26
Hook + Ladder Digital
Hook + Ladder is a digital marketing agency that works with established brands who have proven their product/market fit but need help capturing or stealing new market share.
11 - 50 employees
📋 Description
• Define and lead SEO strategies aligned with business goals, turning them into actionable implementation plans. • Execute ongoing on-page, technical, and local SEO, including creating optimized content and location pages, managing business listings, conducting audits, applying CTR-focused enhancements, implementing structured data, and leveraging AI automation. • Build authority through backlinks, digital PR, and partnerships with relevant sites and publishers. • Analyze SEO and Local performance, using AI insights to refine strategies and report on KPIs. • Collaborate with cross-functional teams to align strategies and co-create initiatives. • Stay ahead of SEO trends and adopt new technologies and AI tools while refining workflows to deliver scalable, high-quality results.
🎯 Requirements
• 4+ years of hands-on SEO experience (technical, on-page, off-page, and local). • Full professional proficiency in English (written and verbal). • Successfully optimized Google Business Profiles and managed local listings/citations. • Fluent with WordPress (and Elementor) and SEO tools like Google Search Console, Google Analytics, Ahrefs, Screaming Frog, Ubersuggest, Lighthouse, Moz, and Semrush. • Experience driving local keyword research, content strategies, and schema markup (LocalBusiness, FAQ, Speakable, etc.). • Proven track record executing link-building, digital PR, and local authority campaigns. • Strong communication and collaboration skills. • Curious, adaptable, AI-savvy, and innovative.
🏖️ Benefits
• Profit-sharing program — When you win, we win! • Flexible PTO (yep, really). • 100% Remote – Work from anywhere. • Tons of Autonomy – We trust you to own your work.
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