Senior Email Marketing Campaigns Lead

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Holafly

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2017

✈️ Travel

📡 Telecommunications

👥 B2C

💰 $112.9k Seed Round - Holafly on 2019-06

Travel • Telecommunications • B2C

Holafly is a travel connectivity provider that sells eSIMs and prepaid international SIM cards to travelers, enabling mobile data access across multiple countries without relying on traditional roaming plans. It operates primarily through an online storefront and targets consumers such as tourists and digital nomads who need short-term, flexible mobile data while abroad.

📋 Description

• Drive the strategic roadmap for global email and push campaigns, translating business objectives and historical data into high-performing engagement initiatives. • Own the global experimentation roadmap, designing and executing statistically valid A/B tests to systematically solve conversion and CTR gaps. • Establish advanced KPI frameworks and actionable performance dashboards to measure revenue attribution, deliverability, and long-term LTV impact. • Lead campaign performance reporting, delivering actionable insights and recommendations and optimization when need it. • Optimise audience segmentation logic and deliverability health across multiple regions, ensuring high list hygiene and sender reputation. • Lead cross-functional collaboration with Content Team Lead and email specialist, experimentation owners and CRM Department.

🎯 Requirements

• 6+ years of senior experience managing high-volume email marketing campaigns across multi-market geographies. • Advanced proficiency with Tier-1 ESPs, with a strong preference for Klaviyo expertise. • Strong data-driven mindset with proven mastery of A/B testing methodologies and statistical validation. • Deep technical knowledge of deliverability protocols (SPF, DKIM, DMARC) and behavioural audience segmentation. • Professional fluency in English with exceptional cross-functional stakeholder management skills. • Advance knowledge of Looker, Tableau, or GA4. • Experience in the travel, e-commerce, or mobile app sectors.

🏖️ Benefits

• 100% Remote flexibility across time zones. • Flexible working hours to help you balance professional impact with personal well-being. • An entrepreneurial, high-growth environment with access to top-tier digital tools and continuous learning opportunities.