User Acquisition Lead

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November 12

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Homa

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Gaming • Software Development • Data Analytics

Homa is a gaming technology lab that provides game creators with data-driven tools and expertise to turn creative ideas into commercial successes. It offers a comprehensive suite of services including Homa Lab, which brings data into the game creation process for optimization from idea generation to monetization. The Homa SDK is a powerful, no-code solution for game developers, enabling efficient testing and tweaking of games. Homa also facilitates market analysis, A/B testing, and creative submissions to enhance game marketability. The company has aided in the development and marketing of numerous hit mobile games, emphasizing the integration of data analytics to achieve game success. With headquarters in Paris, Homa supports a globally distributed team and is committed to cultivating creativity and innovation in the gaming industry.

51 - 200 employees

Founded 2018

🎮 Gaming

💰 Series B on 2022-10

📋 Description

• Designing and executing A/B testing initiatives, ensuring insights are effectively shared and implemented across relevant teams to improve performance and scalability. • Managing significant paid UA budgets for a portfolio of mobile games played by millions worldwide, optimizing spend efficiency and maximizing returns. • Developing, executing, and monitoring the user acquisition strategy using various channels, including social networks, SDK ad networks, DSPs, Apple Search Ads, influencers, social & search, and organic. • Steering and optimizing performance through key metrics (CPI, ROAS, retention), analyzing results across networks, campaigns, and countries to provide actionable insights. • Building and nurturing relationships with top advertising partners, identifying negotiation opportunities, and strategic collaborations. • Conducting market research and competitive analysis to identify emerging trends, user behavior shifts, and industry best practices.

🎯 Requirements

• Strong hands-on experience in mobile gaming UA, ideally with a focus on casual or IAP-driven strategies. • Deep understanding of the mobile app ecosystem, including MMPs, mediation partners, analytics solutions, and UA platforms (Facebook Ads, Google Ads, Apple Search Ads, SDK Ad Networks, DSPs, etc.). • Analytical strength and data-driven mindset: proficiency with UA analytical tools and techniques to evaluate performance and optimize strategies. • Proven ability to take initiative and deliver results in a fast-paced, evolving environment. • Excellent communication and collaboration skills to align stakeholders and drive shared objectives. • **Bonus:** knowledge of monetization strategies and how UA interacts with them.

🏖️ Benefits

• 🏥 **Comprehensive Benefits:** Depending on your location, you’ll enjoy a range of perks such as insurance, meal vouchers, public transport, gym memberships, and more. • 🏢 **Paris HQ Access:** Enjoy a desk at our private office in a well-located WeWork building that will give you access to WeWork perks like rooftop view and designed coworking spaces. • 🌍 **Coworking Access:** You will have access to WeWork spaces throughout Europe, along with all their perks and professional office environments. • 🌐 **Global Team:** Collaborate in English with top-tier talent from 35+ countries, spanning Europe, the UK, the US, and more. Diversity fuels our creativity and innovation. • ✈️ **Team Gatherings:** We value time together beyond the screen. Join us for occasional team gatherings, off-site retreats (Workations as we name them) to connect, recharge, and celebrate. • 📈 **Performance Reviews:** We’re committed to your growth. Every six months, we reflect on your progress, recognize your achievements, and align on clear development goals. • 💻 **Equipment Support:** From day one, we’ll provide everything you need to do your best work, including a home office setup allowance if you're working remotely.