Digital Marketing Specialist

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August 29

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Home Painters Toronto

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B2B • B2C • Retail

Home Painters Toronto is a premier painting contractor specializing in both interior and exterior residential and commercial painting services. With over 37 years of experience, the company has built a reputation for reliability, quality, and fast service, offering niche services such as kitchen cabinet spraying, brick staining, and popcorn ceiling removal. They aim to be a one-stop shop for all painting and handyman needs, ensuring customer satisfaction with comprehensive warranties on their services.

11 - 50 employees

Founded 1991

🤝 B2B

👥 B2C

🛒 Retail

📋 Description

• Plan and execute all digital marketing, including SEO/SEM, email, social media and/or display advertising campaigns. • A strategy for content marketing campaigns, including determining what to write about, proofreading the copy of writers and also occasionally write articles if needed. • Create a strategy for email marketing campaigns, including writing email copy. • Organize, build and maintain a social media presence. • Track, monitor and ensure that campaigns are delivering against all KPIs by reporting on campaign performance. • Execute conversion rate optimization (CRO) strategies with UX design, landing page design, a/b testing, multivariate testing, marketing automation and email marketing with successful results. • Monitor industry changes and developments in digital marketing. • Work closely with the owner to ensure the companies marketing plan is being executed efficiently and successfully.

🎯 Requirements

• At least 5 years of experience managing digital marketing campaigns • Demonstrable experience leading and managing SEO/SEM, email, social media and/or display advertising campaigns • Experience with copy-writing and writing blog articles • Experience in optimizing landing pages and user funnels • Experience with website platforms such as WordPress and WP bakery plugin • Experience using the Google Ads platform (Search, Display, Shopping, Video, Remarketing). • Excellent communication skills with an ability to clearly explain complex ideas verbally and in writing. • Strong attention to detail and project management skills. • Works well under pressure and can manage multiple tasks under time constraints. • Google Ads and Analytics Certifications. • Facebook Ads Blueprint Certification. • Extensive experience with Google Analytics, Google Webmaster Tools and Google Search Console. • Nice to haves: • Graphics knowledge • Wordpress + WP bakery plugin experience • Experience running Facebook Ad campaigns using the Facebook Ad Manager / Power Editor. • CRM experience such as Infusionsoft, Zoho • Understanding of Google Tag Manager.

🏖️ Benefits

• Small bonus plan based on KPI's • Eligible for company medical benefit plan after successful completion of 90 days probation