Manager, Organic Growth

Yesterday

🍂 Massachusetts – Remote

Although this job is listed in Massachusetts, this company may be open to hiring remote in other states.

💵 $115k - $130k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

🦅 H1B Visa Sponsor

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Hometap

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Finance • Fintech • Real Estate

Hometap is a financial services company that provides homeowners with access to their home equity without the need to sell or take on traditional debt. Through their home equity investments, Hometap allows homeowners to achieve financial goals while retaining ownership of their property. This innovative approach offers financial flexibility, enabling users to fund various personal and business expenses, including debt repayment, education, and home improvements, without the stress of monthly payments or accumulating debt.

51 - 200 employees

Founded 2017

💸 Finance

💳 Fintech

🏠 Real Estate

💰 Venture Round on 2021-12

📋 Description

• Grow qualified traffic and leads from organic search channels • Audit and optimize site architecture, metadata, and internal linking in partnership with the Sr. Content Manager—balancing keyword strategy with strong brand storytelling • Collaborate with the Brand Marketing team to shape keyword and content strategy • Launch SEO-driven content experiments (pillar pages, long-tail topics, topic clusters) • Analyze and strengthen organic conversion paths across the funnel • Increase Hometap’s visibility and credibility within answers generated by leading AI models • Identify high-value prompts, topics, and question categories where Hometap should appear • Optimize content structure for large language model ingestion (entities, citations, clarity, factual framing) • Publish authoritative, well-structured content that models can easily interpret and reference • Build a monitoring framework to track when and where Hometap is surfaced in generative outputs • Improve site performance and conversion throughout the funnel • Partner with the Growth Product Manager to develop and manage a structured experimentation roadmap with clear hypotheses and success metrics • Run A/B and multivariate tests on headlines, messaging, layouts, CTAs and form flows • Launch and optimize interactive tools such as calculators, quizzes, and widgets to drive engagement and lead quality • Collaborate with Lifecycle Marketing to strengthen post-conversion flows and onboarding journeys

🎯 Requirements

• 4+ years of experience in SEO, Growth Marketing, CRO, or related roles • Strong understanding of modern SEO principles and the evolving landscape of generative engine optimization • Hands-on experience developing and running website experiments using tools like VWO or other testing platforms • Experience with Conductor or similar platforms to support SEO/GEO research, optimization, and performance tracking • Proficiency with analytics tools such as Heap, or similar • A structured, hypothesis-driven approach to conversion optimization • Excellent cross-functional collaboration skills and the ability to communicate insights clearly • Curiosity, adaptability, and a test-and-learn mindset—especially in response to the rapidly changing world of search and AI discovery

🏖️ Benefits

• Competitive compensation • Healthcare coverage • Unlimited PTO • Generous share package • Opportunities for team-building and camaraderie