Content Strategist

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October 23

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Horizontal Digital

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Digital Transformation • Consulting • SaaS

Horizontal Digital is an experience-forward consultancy that focuses on placing people at the center of their solutions. They specialize in creating meaningful, end-to-end digital experiences through strategy, creativity, and technology. Their services include CX strategy and design, sales, service, CRM, commerce, customer data management, digital experience management, infrastructure, integrations, governance, analytics, AI, and marketing automation. Additionally, Horizontal Digital offers a Marketing Cloud Master Class and has experience in enhancing digital customer journeys for brands like Shure. The company operates globally with offices in the US, India, UK, UAE, and Malaysia.

201 - 500 employees

Founded 2003

☁️ SaaS

📋 Description

• Shape and lead enterprise-wide content strategies that support business goals and user needs • Build governance frameworks to ensure quality, consistency, and accountability • Define KPIs to measure performance and drive continuous improvement • Champion innovation in how content is created, managed, and delivered • Lead workshops and discovery sessions with clients to help identify and define content needs, priorities, and roles • Embed SEO thinking into content strategy - aligning structure, metadata, and messaging with search intent and discoverability goals • Help clients navigate the shift to composable and headless content architecture • Design workflows that make content easier to create, approve, and publish • Set up rights and permission structures that support secure collaboration • Develop strategies for publishing content across global platforms and channels • Establish content lifecycle practices—from creation to archival • Map current vs future-state content operations and help shape practical roadmaps for change • Create scalable taxonomy structures aligned with business and customer needs • Build metadata frameworks that power discovery and personalisation • Define best practices for how content is stored, organised, and managed • Support localisation through smart multi-language architecture • Work closely with UX to ensure IA reflects real-world user journeys, not internal silos • Use semantic modelling approaches to support more intelligent content orchestration and connected experiences • Build structured, reusable content models that support omnichannel delivery • Leverage modular components to reduce duplication and speed up publishing • Design schemas that enable dynamic, personalised experiences • Make authoring easier while optimising delivery performance • Help shape our internal approach to structured content - including how we use Sitecore, Salesforce, and connected platforms • Contribute to developing internal documentation and reusable content models that help our teams work more efficiently across projects • Help our clients understand the practical realities, opportunities, and limitations of gen AI in content work • Design thoughtful, human-aware strategies for using AI in content creation • Create hybrid workflows that blend human creativity with machine efficiency • Define quality, consistency, and ethical guardrails for AI content • Build systems that allow AI to work within your content structures • Train content authors and stakeholders on strategy, tools, and best practices • Create documentation and guides that make content governance simple • Work together with developers, UX teams, and marketers to bring experiences to life • Stay ahead of industry trends and share new thinking across the team

🎯 Requirements

• 5+ years of experience in content strategy, information architecture, or digital content operations • Strong knowledge of content modelling, taxonomy, and metadata frameworks • Experience designing and implementing content workflows and governance models • Familiarity with multilingual content strategies, localisation, and translation workflows • Solid understanding of personalisation and content segmentation strategies • Experience working with DAM systems and managing digital assets at scale • Exposure to or curiosity about AI-generated content and automation in content production • Comfort collaborating with UX, dev, design, and marketing teams in Agile environments • Excellent communication and stakeholder engagement skills