Search & Discoverability Lead – SEO, AEO, GEO

🔥 15 hours ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟠 Senior

📈 SEO Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Horizontal Digital

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2003

📣 Marketing

💼 Consulting

Marketing • Digital Transformation • Consulting

Horizontal Digital is an experience-forward consultancy that focuses on placing people at the center of their solutions. They specialize in creating meaningful, end-to-end digital experiences through strategy, creativity, and technology. Their services include CX strategy and design, sales, service, CRM, commerce, customer data management, digital experience management, infrastructure, integrations, governance, analytics, AI, and marketing automation. Additionally, Horizontal Digital offers a Marketing Cloud Master Class and has experience in enhancing digital customer journeys for brands like Shure. The company operates globally with offices in the US, India, UK, UAE, and Malaysia.

📋 Description

• Shape visibility across search engines, answer engines and AI-driven platforms for ambitious brands • Own the full technical SEO lifecycle from audit and diagnosis through prioritised roadmaps and continuous optimisation • Lead comprehensive technical SEO audits covering crawlability, indexation, rendering and site architecture • Define and deliver SEO, AEO and GEO strategies and translate findings into prioritised, actionable roadmaps • Own SEO strategy across site migrations and replatforming projects, including redirect mapping and validation processes • Monitor performance using GA4, Search Console, Ahrefs, SEMrush, Screaming Frog and AI/LLM visibility tools • Partner with Content Strategists on keyword research, intent mapping and SERP analysis • Advise on SEO best practice within Sitecore XP, XM Cloud and Sitecore AI • Work with developers on rendering, crawlability and structured data • Present audit findings and recommendations to clients, support pre-sales and act as a thought leader • Collaborate with Content, UX, Data and Technology teams • Mentor colleagues and build capability • Define new frameworks and ways of working for a growing search and discoverability practice

🎯 Requirements

• 7+ years' experience in SEO with a strong technical focus, ideally within an agency or consultancy environment • Deep expertise in technical SEO including migrations, redirect mapping, indexation and site architecture • Strong hands-on experience with Ahrefs, SEMrush, Screaming Frog, GA4 and Search Console, plus AI/LLM visibility platforms such as Scrunch, Peec or Profound • Understanding of structured data, semantic search and AI-driven discoverability (AEO/GEO) • Hands-on experience delivering SEO within Sitecore environments (XP, XM Cloud or Sitecore AI) • Familiarity with JavaScript SEO, rendering challenges and modern web architectures • Strong collaboration and communication skills across technical and non-technical teams

🏖️ Benefits

• 22 days holiday • 2 floating holiday days • 2 volunteering days • Defined contribution pension scheme • Flexibility + remote working