Website Marketing Manager

October 9

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Human Interest

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Finance • Fintech

Human Interest is a company that provides affordable and full-service 401(k) and 403(b) retirement plans, primarily targeting small and medium-sized businesses. Founded in 2015, they aim to streamline the retirement planning process through seamless payroll integrations with over 500 leading payroll systems. The company emphasizes low-cost funds and zero transaction fees, and offers customizable retirement solutions to meet the diverse needs of employers and their employees. Human Interest also provides investment advisory services through its subsidiary, Human Interest Advisors LLC. Their goal is to make retirement benefits accessible to businesses of varying sizes, enhancing employee financial wellness and satisfaction.

501 - 1000 employees

Founded 2015

💸 Finance

💳 Fintech

💰 $200M Series D on 2021-08

📋 Description

• Optimize digital channels • Develop and implement SEO strategies to increase organic traffic and improve search rankings for priority keywords and visibility within new search features like Google’s AI Overviews. • Manage ongoing technical and tactical SEO updates in partnership with product and engineering. • Lead CRO initiatives, including funnel analysis, user journey optimization, and A/B testing (VWO, Optimizely, or similar). • Conduct keyword research, competitive analysis, and site audits (Ahrefs, SEMrush, Screaming Frog) to identify opportunities. • Collaborate with content and PR teams to ensure SEO best practices are applied across all campaigns. • Manage website content & operations • Act as a marketing lead for a potential website migration project and support the technical and content rollout of a major company brand refresh. • Oversee website content updates, including product launches, feature updates, legal pages, PR announcements, and blog content, leveraging platforms like Contentful and Builder.io. • Manage the publishing workflow for SEO-driven content: ideation, briefing, compliance review, and publishing. • Partner with marketing operations and PR to support pressroom updates, banners, and HubSpot asset management. • Maintain marketplace landing pages, ensuring timely updates and consistency across offerings. • Evaluate and introduce AI-driven content production tools (e.g., AirOps) to accelerate workflows. • Drive data-informed decisions • Set up and execute A/B and multivariate tests, documenting results and best practices for future optimization. • Own dashboards and reporting (Amplitude, Looker Studio, Google Analytics), providing actionable insights on SEO, CRO, and overall digital performance. • Deliver clear readouts and recommendations to internal stakeholders through reporting cadences (weekly, monthly, and campaign-based).

🎯 Requirements

• 3-5+ years of experience in digital marketing, with a specific focus on SEO and CRO in a B2B or SaaS environment • Strong understanding of on-page, off-page, and technical SEO principles. • Proven experience with A/B testing platforms (e.g., VWO, Optimizely) and methodologies to improve user experience and conversion rates. • Proficiency in analytics platforms (Google Analytics, Amplitude, Looker Studio) and SEO tools (Ahrefs, SEMrush, Moz). • Familiarity with CMS systems (Contentful, HubSpot), web crawling tools (Screaming Frog), and basic HTML/CSS. • Strong analytical and problem-solving skills with the ability to turn data into insights. • Excellent communication, project management, and cross-functional collaboration skills. • Nice to have • Experience migrating or supporting website content or technical migrations. • Experience in a high-growth, fast-paced startup environment. • Background in fintech or financial services. • Familiarity with AI tools for content ideation and production. • Experience owning vendor relationships and digital marketing tools.

🏖️ Benefits

• A great 401(k) plan: Our own! Our 401(k) includes a dollar-for-dollar employer match up to 4% of compensation (immediately vested) and $0 plan fees • Top-of-the-line health plans, as well as dental and vision insurance • Competitive time off and parental leave • Addition Wealth: Unlimited access to digital tools, financial professionals, and a knowledge center to help you understand your equity and support your financial wellness • Lyra: Enhanced Mental Health Support for Employees and dependents • Carrot: Fertility healthcare and family forming benefits • Candidly: Student loan resource to help you and your family plan, borrow, and repay student debt • Monthly work-from-home stipend; quarterly lifestyle stipend • Engaging team-building experiences, ranging from virtual social events to team offsites, promoting collaboration and camaraderie.