Demand Generation Manager – Public Sector

🕒 October 14

🇺🇸 United States – Remote

💵 $132k - $148k / year

⏰ Full Time

🟠 Senior

🔴 Lead

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Hyland

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🤝 B2B

☁️ SaaS

🏢 Enterprise

B2B • SaaS • Enterprise

Hyland is a company that provides a collaborative community platform for its customers and partners, offering access to resources such as products, solutions, and updates. The platform enables users to share feedback, ask questions, and connect with each other, fostering operational knowledge and organizational value. Hyland Community aims to enhance user experience by facilitating interaction between experts and community members.

📋 Description

• Develop and execute demand generation plans aligned to pipeline, revenue, and growth objectives • Own demand strategy for assigned regions, industries, or market segments • Build quarterly and annual pipeline generation plans and identify risks and opportunities • Design and execute integrated demand programs using digital campaigns, webinars, nurture programs, ABM, partner programs, and sales activation motions • Partner with Global Campaigns and internal stakeholders to deploy and optimize campaign playbooks • Leverage AI-enabled tools and automation to improve efficiency, scale, and performance • Activate marketing tactics across the buyer journey to generate and accelerate opportunities • Partner with Sales counterparts, SDRs, Account Executives, and Partner teams • Participate in pipeline reviews, forecast discussions, account planning, and quarterly business reviews • Collaborate with Product Marketing, Field Marketing, Marketing Operations, Web, Campaigns, and Corporate Marketing teams • Monitor pipeline health and recommend actions to improve performance and conversion rates • Establish KPIs and reporting frameworks to measure demand generation effectiveness • Drive optimization through testing, experimentation, and data-driven decision making • Present performance insights and recommendations to sales and marketing leadership • Serve as a trusted advisor and thought leader across the marketing organization • Share knowledge and coach on current best practices and market trends • Mentor, coach, train, and provide feedback to team members and leadership

🎯 Requirements

• Bachelor's degree or equivalent experience • Eight or more years of B2B marketing experience • Three or more years of experience in demand generation, revenue marketing, digital marketing, campaign marketing, or ABM • Proven success partnering with Sales to achieve pipeline and revenue goals • Experience building quarterly and annual pipeline generation plans • Experience using marketing automation, CRM, analytics, and digital marketing technologies • Ability to establish KPIs and reporting frameworks • Strong communication, project management, analytical, and stakeholder management skills • Experience designing and executing integrated demand programs using digital campaigns, webinars, nurture programs, ABM, partner programs, and sales activation motions • 20% travel

🏖️ Benefits

• Career development resources • Wellbeing programs • Innovation practices • Inclusive workplace • Employee initiatives and community giving campaigns and programs

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