Marketing Insights Specialist

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iCEV

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1984

💼 Consulting

🏥 Healthcare

🏗️ Construction

Consulting • Healthcare • Construction

iCEV is a company that provides comprehensive Career and Technical Education (CTE) solutions designed to prepare learners for post-secondary education, training, or employment. The platform offers a wide range of CTE curricula aligned with industry standards and industry certifications to enhance resumes, skills, and knowledge. In addition to its educational content, iCEV provides specialized reporting and analytics tools tailored to the needs of CTE educators and students. The company focuses on transforming student engagements through innovative methods and equipping adult learners with the necessary skills for their future careers. By offering resources such as tutorials, guides, and virtual events, iCEV supports educators and administrators in maximizing the success of their CTE programs.

📋 Description

• Provide insight-driven recommendations for demand generation strategies and campaign planning • Partner with sales and product teams to reflect insights in messaging, targeting, and campaign execution • Support cross-functional alignment for consistent messaging and effective lead handoffs • Develop targeted content to educate, engage, and nurture prospects throughout the buyer journey • Execute and manage multi-channel demand generation campaigns across email marketing, conferences and events, and social media • Plan, execute, and support webinars and other virtual events to generate leads and increase brand awareness • Conduct market and adoption research on industry trends, customer behavior, usage patterns, and competitive positioning • Define target audiences and maintain detailed buyer personas • Collect insights through surveys, focus groups, CRM data, and analytics tools • Manage campaigns, track leads, and maintain data accuracy in HubSpot or a comparable platform • Create reports and presentations communicating insights, trends, and actionable recommendations • Document and maintain accessible research findings and performance insights for ongoing planning and optimization

🎯 Requirements

• Experience in marketing, demand generation, analytics, or a related field • Proficiency in HubSpot or a similar CRM/marketing automation platform • Strong analytical and problem-solving skills with ability to translate data into actionable insights • Experience executing or supporting digital marketing campaigns, including email, SEO, PPC, and social media • Strong communication and collaboration skills • Ability to manage multiple projects and priorities in a fast-paced environment • Bachelor’s degree in a related field preferred • Experience in education, EdTech, or B2B marketing preferred • Familiarity with adoption or lifecycle marketing strategies • Experience working cross-functionally with sales and product teams • Prolonged periods sitting at a desk and working on a computer • Must be able to lift up to 15 pounds at times • Preferred certifications are encouraged but not required, including listed industry-recognized iCEV platform certifications

🏖️ Benefits

• Equal opportunity employment • Physical requirements include prolonged periods sitting at a desk and working on a computer • Must be able to lift up to 15 pounds at times