International Growth Marketing Manager

🕒 October 12

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 10%

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iFIT

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1977

🧘 Wellness

☁️ SaaS

🔧 Hardware

💰 $200M Private Equity Round - iFit on 2019-12

Wellness • SaaS • Hardware

iFIT is a connected fitness company that provides interactive workouts, personal training content, and a subscription-based fitness platform integrated with exercise equipment. iFIT publishes on-demand and live classes (Global Workouts, Progressive Series), offers mobile apps for iOS and Android, and supports equipment brands including NordicTrack and ProForm. The company operates a member center, customer support (live chat and texting), order tracking, and resources for memberships, troubleshooting, assembly and repair.

📋 Description

• Own the European marketing budget end to end, including channel and market allocation, reforecasting, and quarterly leadership reporting • Build market-by-market channel, funnel, and growth strategies across the UK, France, Germany, Spain, and Italy • Make channel trade-off decisions across paid search, affiliate, OTT, and other marketing channels • Turn strategy into briefs and priorities for discipline specialists • Run market reviews, identify underperformance, and reprioritize specialist resources • Coordinate paid and organic marketing with SEO/AEO teams, in-market teams, and agencies • Own European performance reporting across ROAS, CAC, revenue, and share of spend • Partner with marketing science and analytics to improve attribution and incrementality measurement • Identify and justify high-leverage tests or investments per market • Act as the accountability point for finance, leadership, and agency partners • Build investment cases for European marketing • Deliver five first-year commitments, including market strategies, improved measurement, budget narratives, higher-leverage specialist work, and measurable growth in one market • Audit all five markets, meet specialists and stakeholders, deliver the initial strategic plan, and launch a high-leverage fix or test during the first 90 days

🎯 Requirements

• 5–8+ years in performance/growth marketing with hands-on fluency across multiple channels, including paid social, paid search, affiliate/influencer, retail media, or OTT • Experience owning strategy and a meaningful seven-figure annual budget • Multi-market marketing experience • Strong analytical fluency with CAC, ROAS, LTV, MMM, and incrementality analysis • Ability to direct specialists through briefs, roadmaps, and influence without direct-report authority • Excellent stakeholder management across finance and channel-strategy conversations • Player-coach capability and hands-on execution in at least one channel, preferred but not required • DTC, e-commerce, or hardware-and-subscription business model experience, preferred • SEO/AEO exposure, preferred • Prior people-management experience, preferred • European agency or dealer/retail-partner experience, preferred • Language skills or lived market experience in the UK, France, Germany, Spain, or Italy, preferred

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