VP, International DTC

🔥 13 hours ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🔴 Lead

👔 Vice President

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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iFIT

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1977

🧘 Wellness

☁️ SaaS

🔧 Hardware

💰 $200M Private Equity Round - iFit on 2019-12

Wellness • SaaS • Hardware

iFIT is a connected fitness company that provides interactive workouts, personal training content, and a subscription-based fitness platform integrated with exercise equipment. iFIT publishes on-demand and live classes (Global Workouts, Progressive Series), offers mobile apps for iOS and Android, and supports equipment brands including NordicTrack and ProForm. The company operates a member center, customer support (live chat and texting), order tracking, and resources for memberships, troubleshooting, assembly and repair.

📋 Description

• Run and grow NordicTrack's international direct-to-consumer business outside the US • Own the international DTC commercial P&L, revenue, margin, and marketing spend • Set international strategy, market priorities, growth targets, investment decisions, and resource allocation • Own merchandising, product mix, hero SKUs, bundles, pricing, promotion, AOV, and conversion • Adapt global NordicTrack positioning and product-marketing strategy for each market • Direct country marketing managers on local brand-building, PR, influencer, and demand generation • Own demand-generation strategy, media priorities, funnel performance, CRO, and disciplined testing • Partner with web development on site performance, checkout, payments, BNPL, mobile experience, and international priorities • Own the customer journey from first touch through purchase and retention • Work with CRM/Lifecycle and Subscriptions to improve retention, attach rate, and lifetime value • Develop integrated localized content and channel plans across YouTube, CRM, paid social, affiliates, and blog • Build and lead the international team, including country product marketing, site/CRO, content/CMS, and inside sales • Represent International in global planning and AOP; secure resources and alignment across global functions • Collaborate with Global Paid Media, NordicTrack Brand, Web Development, Creative, Analytics, Finance, Retail, and Wholesale teams

🎯 Requirements

• Bachelor's in marketing, business, or a related field • 8+ years in DTC general management, brand or commercial leadership, or ecommerce, with real P&L ownership at a direct-to-consumer business • Track record growing a DTC brand or vertical with ownership of revenue and the full funnel • Brand and customer-journey judgment alongside commercial and analytical rigor, including P&L, media economics, conversion, and LTV • Cross-functional leadership in a matrix organization • Multi-market international experience, ideally across Europe and Australia • Experience leading marketing teams spread across countries • Experience in a PE-backed environment • Authorized to work in the UK without sponsorship • Preferred: advanced degree in marketing or business • Preferred: GM or senior-leader experience at a pure-DTC consumer health, subscription, or connected-hardware brand • Preferred: connected fitness, consumer electronics, or subscription hardware background • Preferred: experience scaling an international DTC organization and operating model • Preferred: familiarity with ContentStack, Google Analytics, Amplitude, or Tableau