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Content Operations Manager

Job not on LinkedIn

🔥 3 minutes ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟡 Mid-level

đźź  Senior

⚙️ Operations

🇬🇧 UK Skilled Worker Visa Sponsor

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đź‘» Ghost score 11%

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Logo of IFS

IFS

5001 - 10000 employees

Founded 1983

🏗️ Construction

🏭 Manufacturing

📦 Logistics

đź’° Secondary Market on 2022-03

Construction • Manufacturing • Logistics

IFS is an enterprise software company providing solutions for various industries, including aerospace and defense, construction and engineering, energy, utilities, and resources, manufacturing, services, and telecommunications. The company offers a wide range of software products, including enterprise asset management, field service management, enterprise resource planning, and solutions leveraging artificial intelligence such as IFS. ai. These solutions are designed to optimize asset lifecycle management, improve customer engagement, and enhance operational efficiencies. IFS Cloud provides a comprehensive platform for digital transformation, helping businesses to harness data and drive insights across their operations.

đź“‹ Description

• Run a central content calendar and governance framework covering all marketing content production • Set content standards, messaging guidelines, and AI-assisted development processes • Drive adoption of content standards and processes across teams • Streamline workflows to reduce content production cycle time • Review the content inventory quarterly and retire outdated assets • Audit and rationalise existing content by persona, industry, buying stage, and program • Coordinate delivery of lead magnets and multimedia assets • Build SEO, AEO, and GEO best practices into content workflows • Manage a monthly publishing cadence aligned to priority personas and industries • Enable Sales and Regional Field teams to use programme-aligned content with opportunities • Define and track content KPIs including organic traffic, rankings, conversions, MQCs, engagement, and influenced opportunities • Report regularly to marketing and sales leadership with recommendations on content investment, optimisation, or retirement • Use AI tools and marketing technologies to analyse performance and scale impact • Partner with Product Marketing, Campaign, Customer Marketing, Field, and Digital teams

🎯 Requirements

• Extensive experience in B2B marketing in content marketing or marketing operations, preferably in enterprise software, SaaS or asset management • Proven track record building content calendars, governance, and workflows that improve speed and consistency of content creation • Working knowledge of SEO • Strong interest in AEO and GEO • Data-driven approach to measuring content performance • Hands-on experience using AI tools in content processes • Excellent communication and stakeholder management skills in a global, matrixed organisation • Experience with IFS or similar enterprise software ecosystems, or the energy, utilities, transportation or infrastructure sectors (preferred) • Experience with CMS, SEO and analytics platforms, and CRM or marketing automation tools such as Salesforce and HubSpot (preferred)

🏖️ Benefits

• Flexible remote and in-office working arrangements • Opportunity to work in a global, diverse environment • Commitment to sustainability • Inclusive workforce and diverse workplace • AI adoption tools to unlock creativity and productivity • Opportunity to make a positive worldwide impact

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