Manager, CRM Programs

Job not on LinkedIn

November 26

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

⏰ Full Time

🟠 Senior

🔴 Lead

🏆 Customer Success

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iHerb, LLC

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eCommerce • Wellness • Retail

iHerb, LLC is an e-commerce platform that specializes in health and wellness products. The company offers a wide range of products including vitamins, supplements, herbs, sports nutrition, beauty products, grocery items, and more. iHerb is committed to providing high-quality products sourced directly from manufacturers or authorized distributors. The platform is known for its competitive pricing, extensive product reviews, prompt delivery services, and a strong emphasis on customer satisfaction. iHerb serves an international customer base, offering shipping to numerous countries worldwide.

1001 - 5000 employees

Founded 1996

🛍️ eCommerce

🧘 Wellness

🛒 Retail

📋 Description

• Serve as the end-to-end owner for assigned CRM channels (e.g., direct mail/postcard, SMS/WhatsApp, push, or opt-in programs). • Define the strategy, roadmap, and KPIs for each program, aligned with iHerb’s customer lifecycle and retention goals. • Manage campaign planning and execution across owned channels, ensuring accurate targeting, personalization, testing, and delivery. • Develop segmentation, audience rules, and message frameworks to improve relevance and performance. • Oversee creative development and review processes for all campaigns and customer touchpoints. • Define key metrics and reporting for assigned channels: opt-in rates, delivery rates, engagement (CTR, open, click), conversion, and revenue contribution.

🎯 Requirements

• 10+ years of marketing experience in CRM or retention marketing • Proven experience managing one or more CRM channels — such as direct mail, SMS, push notifications, or email. • Demonstrated ability to prioritize, manage multiple initiatives, and work cross-functionally. • Strong project management and organizational skills — able to translate vision into clear execution plans. • Strong analytical skills and familiarity with data tools (Excel, SQL, Tableau/Power BI). • Experience with direct-to-consumer brands preferred. • Asana, Confluence, Jira experience preferred.

🏖️ Benefits

• At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. • Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind.