Senior Growth Marketing Manager - APAC Markets

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July 12

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iHerb, LLC

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eCommerce • Wellness • Retail

iHerb, LLC is an e-commerce platform that specializes in health and wellness products. The company offers a wide range of products including vitamins, supplements, herbs, sports nutrition, beauty products, grocery items, and more. iHerb is committed to providing high-quality products sourced directly from manufacturers or authorized distributors. The platform is known for its competitive pricing, extensive product reviews, prompt delivery services, and a strong emphasis on customer satisfaction. iHerb serves an international customer base, offering shipping to numerous countries worldwide.

1001 - 5000 employees

Founded 1996

🛍️ eCommerce

🧘 Wellness

🛒 Retail

📋 Description

• The role of the Sr. Marketing Manager – Growth Marketing (APAC Markets) is to help drive the growth strategy across our performance marketing channels, including paid search and shopping, paid social, display, and video advertising, to drive sales, revenue, new customer acquisition, and eCommerce app user acquisition for the APAC Region, with a key focus on Japan and Korea. • This role will report directly to the Director of Global Paid Media and will also support the Director/General Manager of the APAC markets to develop strategies to scale and optimize our performance marketing channels. • You will be the lead and own all aspects of the APAC region’s paid media program including managing the budget and determining the media mix, monitoring campaign performance and optimizing each channel, building and implementing a testing framework, optimizing our creative to drive performance, and developing reporting to share with stakeholders and leadership. • The ideal candidate will be data-driven, analytical, creative, and have deep experience driving growth for enterprise e-commerce companies. • The candidate should have advanced excel skills, and will be comfortable with pulling and manipulating data themselves to create analyses and reporting that will ultimately drive actionable insights.

🎯 Requirements

• Strong written and verbal communication skills in BOTH English and Japanese required • Korean and/or Chinese language reading and writing proficiency a plus. • While we have internal capabilities to assist with translation and localization capabilities, the ideal candidate will be able to directly perform responsibilities such as analyze keywords, assist with creating and localizing marketing assets, asses landing pages, and manage local market agency/partner relationships in the respective local language • Understanding of performance marketing strategies, tactics and processes. • Strong understanding of the relationship between marketing channels and business objectives • Proven track record of working at the strategic and tactical level to develop and execute innovative performance marketing campaigns • Extensive knowledge of the paid search, paid social and display landscape, including optimization techniques and strategies, bidding models, and ad units across a variety of platforms (Google Search, Facebook, Twitter, Instagram, YouTube, Snapchat, etc.) • Experience using Facebook Ads Manager, Twitter Ads dashboard, Google Adwords and other major media buying platforms. • Deep understanding of customer analytics and attribution: CPA, ROAS, LTV, churn, etc. • Comfortable performing in a fast moving, performance-driven environment. • Strong verbal and written communication skills • Self-directed and demonstrates tact, diplomacy and a clear, courteous and professional manner when dealing with internal departments and external partners • Must demonstrate effective oral communication skills and the ability to work cooperatively with teams inside and outside of the department

🏖️ Benefits

• At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. • Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind.