Influencer Strategist – Contract

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October 24

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indie.io

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Gaming • B2B • Media

indie. io is a comprehensive platform dedicated to supporting indie game developers in maximizing their game's reach and revenue. The company offers a full range of services, including game testing, development, quality assurance, marketing strategy, and distribution. With a team of seasoned professionals, indie. io provides strategic guidance, promotional efforts, and hands-on support through all stages of a game's lifecycle, from development to post-release. The platform is also home to a wide network of indie developers and operates a rapidly growing gaming wiki. By establishing strong relationships with major distribution platforms, indie. io places games in front of millions of players globally, giving indie developers the exposure and support they need to succeed in a competitive market.

11 - 50 employees

🎮 Gaming

🤝 B2B

📱 Media

📋 Description

• Lead the development and execution of an elevated, strategically aligned influencer marketing program that drives growth, brand relevance, and cultural impact. • Establish and align on key KPIs for influencer campaigns, ensuring clarity of objectives across awareness, engagement, and conversion goals. • Develop and present comprehensive influencer program plans outlining campaign priorities, agency briefs, ways of working, and optimization strategies. • Collaborate with internal client teams and agency partners to implement influencer programs across multiple brand categories. • Identify and pursue opportunities to innovate within influencer marketing, staying ahead of platform evolution, algorithm changes, and emerging creator trends on channels such as TikTok, Meta, and YouTube. • Lead the development and management of a multi-tiered, always-on influencer strategy that leverages data and insights to inform creative tactics and performance optimizations. • Ensure seamless execution of influencer content across digital platforms, prioritizing engagement and conversion-driving initiatives while maintaining brand integrity and compliance. • Build, maintain, and refine systems for tracking and measuring both earned and paid influencer ROI, delivering consistent performance insights to internal and external stakeholders. • Partner cross-functionally to align influencer strategy with broader marketing, social, and communications objectives. • Serve as a strategic advisor to client and agency partners, providing recommendations for continuous improvement, innovation, and impact.

🎯 Requirements

• At least 6 years of experience in influencer marketing, brand strategy, or integrated communications. • Proven success in leading large-scale, multi-channel influencer campaigns for major brands. • Deep understanding of cultural trends, digital communities, and creator ecosystems. • Strong analytical skills with experience using data to drive brand and influencer strategy. • Exceptional communication and presentation skills for client and internal leadership. • Demonstrated ability to manage agency partners and cross-functional teams. • Highly organized, proactive, and comfortable managing multiple complex workstreams simultaneously. • Bachelor’s degree in Marketing, Communications, or related field (Master’s preferred).

🏖️ Benefits

• Remote work options • Flexibility for NYC-based collaboration