Senior Product Marketing Manager

20 hours ago

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Influ2

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B2B • Marketing • Advertising

Influ2 is a marketing technology company that specializes in contact-level advertising, helping businesses improve their sales pipeline by targeting specific decision makers with personalized ads. The company offers a unique platform that integrates seamlessly into existing marketing systems, allowing sales and marketing teams to work more closely together. By focusing on individual-level targeting across major social and display networks without relying on cookies or IP addresses, Influ2 ensures compliance with data protection standards like CCPA and GDPR. This approach enables companies to track the impact of their advertising on revenue and sales opportunities, ultimately optimizing ad spend and enhancing the buying journey for niche B2B audiences.

51 - 200 employees

🤝 B2B

💰 $8M Series A on 2021-10

📋 Description

• Equip front-line teams with the sales tools and training they need to confidently position the value of Influ2 to win more deals. • Lead competitive intelligence by tracking key competitors, analyzing market shifts, and translating insights into actionable guidance for Sales, Product, and Marketing. • Implement go-to-market plans to bring new products and features to market—supporting positioning, launch execution, and front-line readiness. • Create clear and compelling product positioning and messaging that resonates with our target audience. • Develop high-quality marketing materials, including product demos, videos, white papers, presentations, and more. • Measure and analyze the effectiveness of product marketing initiatives. Use data to optimize strategies and report on key performance metrics.

🎯 Requirements

• 5+ years of experience in product marketing within the B2B Tech industry. • Proven success in developing and executing go-to-market strategies. • Strong understanding of mid-market and enterprise buying cycles at sales-led organizations. Direct sales experience is a bonus. • Background in leading competitive intelligence efforts or win/loss analysis. • Experience collaborating with cross-functional teams, including product management, sales, customer marketing, and customer success. • Proficiency with tools such as HubSpot, Salesforce, and Navattic. • A degree in marketing, business, or a related field is preferred but optional; what matters most is your proven track record.

🏖️ Benefits

• Join a collaborative and innovative team with a flat organizational structure. • Gain exposure to leading companies in various industries and actively contribute to their success. • Remote work flexibility with no fixed working hours; work where and when it suits you. • Unlimited Vacation policy to ensure a healthy work-life balance. • Generous Parental Leave and other well-structured PTO policies. • A well-rounded health package with comprehensive medical, dental, and vision coverage. • We're convinced that the diverse ideas and experiences every Influ2encer brings are the key to our success. To make sure our culture and products reflect this blend of viewpoints and backgrounds, there's no room for discrimination here. Our approach to hiring, training, promoting, and compensating individuals is grounded in merit and competence. • We're committed to offering equal employment opportunities to all qualified individuals, no matter their race, age, religion, where they come from, gender identity or expression, sexual orientation, marital status, physical or mental disability, military or veteran status, or any other characteristic protected by law. Everyone at Influ2 plays a part in keeping our workplace welcoming and free from discrimination and harassment.