B2B Demand Generation Manager – Head of Marketing

Job not on LinkedIn

🕒 July 29

🇩🇪 Germany – Remote

💵 €60k - €90k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 2%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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influData

WebsiteLinkedInAll Job Openings

11 - 50 employees

📣 Marketing

☁️ SaaS

🤝 B2B

Marketing • SaaS • B2B

influData is an AI-first creator platform that helps agencies, brands, and marketing teams discover, analyze, and track influencers and creator-led campaigns across major social platforms. It provides an AI-powered prompt search over a database of ~90 million creators and 5 million brand profiles, audience analytics, sentiment and brand-safety reporting, campaign tracking, and integrations (Chrome extension, API, MCP Connector). GDPR-compliant and trusted by 1,000+ customers, influData emphasizes enterprise-grade due diligence (audience quality, negativity/"shit-storm" detection), cross-platform metrics, and AI-driven lookalike and audience-overlap tools to optimize influencer marketing.

📋 Description

• Build the inbound engine from scratch to full scale in the Enterprise SaaS segment. • Responsible for the marketing budget and ROI (cost-per-lead, pipeline value). • Work closely with the CEO, COO, and sales team to hand over marketing-qualified leads (MQLs) into the sales pipeline. • Build and scale lead-generation channels (webinars, content, thought leadership, performance marketing). • Identify and recruit multipliers and speakers in the German-speaking market (DACH), e.g., industry influencers.

🎯 Requirements

• Proven experience in B2B demand generation, ideally within SaaS and the enterprise segment. • Hands-on mentality: you not only plan strategies, you execute them yourself. • Deep understanding of the DACH target audience and how to position complex software solutions for decision-makers. • Experience building partner networks (affiliates, experts, speakers).

🏖️ Benefits

• Small, family-like team and environment with flat hierarchies, short decision-making paths, and an informal, open communication culture • Balanced work-life through flexible working hours (flextime model) • Flexible remote work policy • Regular team-building events in Vienna to keep team spirit strong while working remotely • Workations are also part of our philosophy • Active contribution of your own ideas and strategies is explicitly encouraged • Exciting collaboration with our sister company WeCreate Germany and access to an exclusive creator network