Informa
10,000+ employees
Founded 1998
💼 Consulting
📣 Marketing
🏨 Hospitality
Consulting • Marketing • Hospitality
Informa is a global leader in business intelligence, academic publishing, and events. It is home to hundreds of specialist brands and businesses, focused on connecting people with knowledge through events and digital products. Informa operates in over 30 countries and has a workforce of 12,000 colleagues globally. The company runs divisions such as Informa Markets, which facilitates trade and growth through events, and Taylor & Francis, a leading publisher of academic research. Informa prioritizes sustainability and diversity, aiming to positively impact markets and communities. As a member of the FTSE 100, Informa is known for its strong financial performance and scale within the academic and B2B markets.
Head of Attendee Marketing – Pharma Portfolio
Job not on LinkedIn
🔥 0 minutes ago
🇬🇧 United Kingdom – Remote
⏰ Full Time
🔴 Lead
🎡 Marketing
🇬🇧 UK Skilled Worker Visa Sponsor
👻 Ghost score 10%
Where this job comes from
Posted on Informa's careers page, not through a job board
First seen by Remote Rocketship 0 minutes ago
Informa
10,000+ employees
Founded 1998
💼 Consulting
📣 Marketing
🏨 Hospitality
Consulting • Marketing • Hospitality
Informa is a global leader in business intelligence, academic publishing, and events. It is home to hundreds of specialist brands and businesses, focused on connecting people with knowledge through events and digital products. Informa operates in over 30 countries and has a workforce of 12,000 colleagues globally. The company runs divisions such as Informa Markets, which facilitates trade and growth through events, and Taylor & Francis, a leading publisher of academic research. Informa prioritizes sustainability and diversity, aiming to positively impact markets and communities. As a member of the FTSE 100, Informa is known for its strong financial performance and scale within the academic and B2B markets.
📋 Description
• Lead the development and delivery of attendee marketing strategies across the Pharma portfolio • Align marketing plans with business goals and agreed KPIs • Own the strategic direction of attendee marketing and translate commercial objectives into measurable plans • Develop a longer-term view of audience value and portfolio growth • Redesign weekly KPI frameworks and establish ROI measurement frameworks • Present KPI uplift projections and build business cases for strategic investment • Evaluate audience value beyond registration and ticketing revenue • Own the digital-to-live customer journey and communications strategy across attendee touchpoints • Improve campaign effectiveness, registration conversion, testing, learning, and optimisation • Shape ticketing strategies and pricing models • Develop paid attendee propositions and model pricing and revenue uplift scenarios • Identify audience monetisation opportunities beyond live event ticketing • Collaborate on new revenue propositions such as premium content, digital products, paid communities, and value-added audience services • Own attendee marketing budgets and communicate requirements to senior stakeholders • Analyse attendee metrics, audience behaviour, market dynamics, and performance insights • Lead, coach, and develop the attendee marketing team • Foster a collaborative, high-performance environment and lead the team through change • Contribute to senior marketing leadership decisions, priorities, and standards across the business
🎯 Requirements
• Proven marketing excellence and demonstrable track record of delivering exceptional results • Deep expertise in B2B marketing, attendee acquisition, and revenue growth strategies • Strong understanding of omnichannel marketing, campaign planning, and go-to-market execution • Experience developing revenue-generating audience propositions, pricing strategies, or audience monetisation initiatives • Understanding of first-party data, customer insight, and technology for building valuable audience relationships and commercial opportunities • Experience of audience monetisation beyond live events, such as subscriptions, digital products, paid content, or membership models, is a distinct advantage • Strong leadership and ability to influence at all organisational levels • Demonstrable experience leading in a matrix organisation and managing people who are not direct reports • Proven ability to drive change and gain buy-in from diverse stakeholders • Ability to work across marketing, commercial, product, and technology functions • Excellent presentation skills and ability to communicate complex strategies clearly and compellingly • Strong relationship-building capabilities across functions, levels, and geographies • Strategic and tactical working capability • Collaborative, results-driven, innovative, adaptable, empowering, and commercially curious approach
🏖️ Benefits
• In-person and online social events • Up to four days per year to volunteer, with charity match funding available • Bespoke training and learning • Mentoring platforms • On-demand access to thousands of courses on LinkedIn Learning • 25 days annual leave, rising to 27 days after two years • Birthday leave day • Chance to work from (almost!) anywhere for up to four weeks a year • Flexible range of personal benefits • Company-funded private medical cover • ShareMatch scheme with free matching shares • Employee Assistance Programme assistance • Mental health first aiders • Healthy living subsidy • Access to health apps • Global awards and kudos programmes • Flexible support and reasonable adjustments/accommodations during hiring and employment
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