Marketing Manager, Arabic Speaker

Job not on LinkedIn

🔥 1 minute ago

🇬🇧 United Kingdom – Remote

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

🎡 Marketing

🇬🇧 UK Skilled Worker Visa Sponsor

This company has sponsored UK Skilled Worker visas in the past.

👻 Ghost score 10%

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Informa

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1998

💼 Consulting

📣 Marketing

🏨 Hospitality

Consulting • Marketing • Hospitality

Informa is a global leader in business intelligence, academic publishing, and events. It is home to hundreds of specialist brands and businesses, focused on connecting people with knowledge through events and digital products. Informa operates in over 30 countries and has a workforce of 12,000 colleagues globally. The company runs divisions such as Informa Markets, which facilitates trade and growth through events, and Taylor & Francis, a leading publisher of academic research. Informa prioritizes sustainability and diversity, aiming to positively impact markets and communities. As a member of the FTSE 100, Informa is known for its strong financial performance and scale within the academic and B2B markets.

📋 Description

• Design and deliver critical aspects of the marketing strategy to achieve commercial objectives and revenue targets • Own and manage inbound and outbound marketing strategy, including planning, implementation, management, and optimisation • Drive online traffic, leads, and conversions and present ongoing results through regular updates • Analyse visitor and exhibitor digital behaviour through testing and reporting on channel and campaign performance • Use Adobe Analytics, Google Analytics, and third-party platforms to identify issues and opportunities • Benchmark and set KPI targets for digital marketing campaigns • Work with supporting agencies to develop and set up paid campaigns • Measure and optimise paid marketing using vendor dashboards, Google Analytics, and marketing analytics reports • Identify evolving SEO practices and collaborate with stakeholders and agencies on digital campaigns • Develop organic search growth strategies for customer lifecycle stages and international markets • Collaborate with content marketing and blog contributors to create relevant content • Manage organic search performance and goals based on clickthrough rates, traffic, and conversions • Design and implement testing and optimisation strategies, including A/B testing, landing pages, and CTAs • Work with line reports and the marketing team to deliver campaigns against KPIs and event/divisional strategy • Line-manage digital marketers and provide guidance, feedback, and inspiration • Produce timely campaign performance reports and recommend execution changes based on data • Identify trends and insights and optimise spend and performance • Share insights with marketing teams and senior management to drive revenue and new opportunities • Plan campaigns for visitor attendance and exhibitor acquisition • Monitor implementation plans, deadlines, drop schedules, Gantt charts, time-and-action plans, content calendars, and budget trackers • Assist with marketing budgets and maintain digital budget trackers • Identify target universes and key segments • Develop personas, value propositions, and messaging • Ensure timely, relevant, channel-optimised communications across digital channels

🎯 Requirements

• Proven experience as a Marketing Manager • Bachelor’s Degree or equivalent • Fluent in Arabic and English • Thorough understanding and experience of digital marketing, including PPC, SEO, and online advertising • Direct marketing experience • Database development and growth, including segmentation and advanced targeting • Experience building relationships with partners and stakeholders • Analytical and questioning mindset • Experience with design and print suppliers/agencies • Strong copywriting skills • Deadline- and target-driven • Experience working in a fast-paced environment • Excellent verbal and written communication skills in Arabic and English • Proficient in MS Office, including intermediate/advanced PowerPoint, Word, and Excel • Technology savvy and able to quickly adopt new technology solutions • Events marketing experience • Marketing project management experience • Experience with marketing automation technology, preferably Eloqua, desirable • Experience with CMS platforms desirable • Experience managing social media through scheduling platforms such as Sprout Social or Hootsuite desirable • Social media listening and sentiment analysis experience desirable • Marketing analytics and reporting platforms experience desirable • Formal business/marketing higher education qualification desirable • Experience using Eloqua and/or Adobe Experience Manager desirable

🏖️ Benefits

• Remote work option • Personal development opportunities • Supportive leadership and guidance • Collaboration with international teams and agencies