Associate Director, Media Analytics

🕒 July 31

🌽 Illinois, New York, +2 more states – Remote

🌽 Illinois – Remote 🗽 New York – Remote 🍂 Massachusetts – Remote 🔔 Pennsylvania – Remote

💵 $130k - $140k / year

⏰ Full Time

🟠 Senior

👔 Director

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Inizio Evoke

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏥 Healthcare

💼 Consulting

📣 Marketing

Healthcare • Consulting • Marketing

Inizio Evoke is a global marketing and communications unit within the Inizio group that provides data-driven, creative, and omnichannel marketing and communications services to health and life sciences clients. It supports commercialization, product launches, congress experiences, and transformation initiatives, combining marketing expertise with scientific understanding and AI-enabled technology to drive growth and engagement for pharmaceutical and biotech organizations.

📋 Description

• The Associate Director of Media Analytics turns media and marketing data into clear recommendations that improve campaign performance and results. • This role sits within the analytics team with a focus on media campaigns and leads day-to-day analytics across assigned accounts, with a strong focus on media measurement, optimization, reporting, and performance storytelling. • Work closely with Strategy, Creative, MarTech, and Client Services to connect campaign activity to audience behavior, engagement, conversion, and commercial impact. • Be a subject matter expert for paid media analytics and measurement best practices. • Mentor and support analysts across the Analytics team, helping build media analytics knowledge and capabilities. • Lead daily media analytics support for assigned client accounts. • Measure performance across paid search, paid social, programmatic, video, connected TV, endemic, and other healthcare media channels. • Work with data from ad servers, DSPs, search and social platforms, website analytics, CRM systems, CDPs, publisher reports, and healthcare data providers. • Build partnerships across Media, Analytics, Strategy, Martech, and Data teams to align measurement approaches and support data-driven decision-making.

🎯 Requirements

• 6+ years of experience in media analytics, marketing analytics, or performance measurement, ideally within an agency environment. • Hands-on experience analyzing paid media and turning findings into specific optimization recommendations. • Experience mentoring junior analysts and supporting the development of analytical capabilities across teams. • Experience working with partners, including media, data, technology, or data science teams. • Experience across paid search, paid social, programmatic, video, connected TV, and publisher or endemic media. • Understanding of patient and healthcare professional journeys, healthcare data ecosystems, and regulated marketing measurement. • Experience with healthcare data providers such as Crossix, Komodo, IQVIA, or comparable sources is preferred. • Experience with platforms such as GA4, Adobe Analytics, Campaign Manager 360, Google Ads, Meta, DSPs, and GTM. • Bachelor's degree in Analytics, Data Science, Economics, Statistics, Marketing, Computer Science, or a related field; advanced degree preferred.

🏖️ Benefits

• Inizio Evoke provides an exciting and flexible work environment • great compensation packages • outstanding company paid benefits including medical • dental • 401(k) • tuition reimbursement and flexible time off.