Inbound Marketing Specialist, Cloud/SaaS

Job not on LinkedIn

September 12

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InMotion Hosting

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B2B • eCommerce • SaaS

InMotion Hosting is a leading web hosting provider that offers a wide range of hosting services including shared, VPS, dedicated server, and managed hosting solutions. With a strong emphasis on customer support and technology, InMotion Hosting is dedicated to providing fast, reliable, and secure web hosting to businesses of all sizes. They pride themselves on their industry-leading uptime, money-back guarantee, and commitment to the open-source community, making them a trusted partner for entrepreneurs and web professionals globally.

201 - 500 employees

Founded 2001

🤝 B2B

🛍️ eCommerce

☁️ SaaS

📋 Description

• Plan, execute, and optimize inbound campaigns across SEO, SEM, paid social, content marketing, webinars, and developer communities. • Build persona-driven programs for developers, DevOps engineers, IT leaders, and enterprise buyers. • Develop Account-Based Marketing (ABM) programs for high-value enterprise prospects. • Create and manage content clusters on key cloud topics. • Collaborate with product and engineering teams to create technical, yet accessible content (white papers, migration guides, case studies, webinars). • Leverage AI tools for content generation and optimization. • Own HubSpot Marketing Hub: workflows, segmentation, lead scoring, and nurture campaigns. • Design retargeting flows for long-cycle B2B buyers. • Measure and analyze campaign performance with HubSpot, GA4, and Looker Studioand report on impact and growth. • Optimize landing pages and trial sign-ups using Conversion Rate Optimization (CRO) best practices (A/B testing, heatmaps, funnel analysis). • Create sales enablement assets like battle cards, feature comparison sheets, and competitive positioning materials.

🎯 Requirements

• 3+ years in B2B inbound marketing, ideally in cloud, SaaS, or enterprise technology companies. • Proven track record with SEO, SEM, content marketing, marketing automation and lead nurturing. • Hands-on experience with HubSpot CRM & Marketing Hub including automation workflows, lead scoring, and reporting. • Data driven mindset with experience in analytics tools (GA4, Looker Studio/Tableau) and conversion optimization techniques (A/B testing, funnel analysis). • Understanding of cloud infrastructure concepts like IaaS, VPS, Docker, Kubernetes, OpenStack, and hyperscalers. • Familiarity with developer ecosystems and technical buyer needs. • Experience with ABM platforms (Demandbase, 6sense), LinkedIn Ads, and WordPress or other headless CMS.

🏖️ Benefits

• medical, dental, vision, disability, and life insurance options • Customizable 401(k) plans that include company matching • Reimbursement for tuition, certifications, or professional memberships • Dedicated paid time off to volunteer in your community • Opportunities for professional growth through company programs • Recognition for your years of service • Wellness initiatives • Profit Sharing twice yearly