SEO and Digital Marketing Specialist

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November 19

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Inside Out Group

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Media • Construction • Aerospace

Inside Out Group is a specialized video production company that offers high-end filming services, including time lapse filming, drone filming, photography, and animation. With over 15 years of experience, they cater to diverse sectors such as rail, construction, and infrastructure, providing innovative solutions for challenging projects. Their team is known for its technical expertise and creative approach, ensuring quality media that effectively showcases their clients' projects.

11 - 50 employees

Founded 1991

📱 Media

🚀 Aerospace

📋 Description

• Perform full technical SEO audits and on-page optimization • Improve keyword rankings for core phrases like “charter bus,” “motorcoach,” “group transportation,”“event shuttle,” etc. • Track ranking performance with SEMRush, Ahrefs, Moz, or equivalent tools • Build white-hat backlink strategies • Expand our presence on Google My Business, Bing Places, Yelp, TripAdvisor, and transportation-specific directories • Create local city landing pages (Orlando, Tampa, Miami, Jacksonville, etc.) • Develop high-quality backlinks through guest posts, industry partnerships, press releases, news features, transportation blogs, and tourism boards • Identify and use competitor backlink sources from CharterUP, US Coachways, Yankee Trails, Connections Bus, and others • Draft and publish press releases to local and national news outlets • Create newsworthy events or projects to get Phoenix Bus Inc. in the press • Build Wikipedia-eligible notability through independent news coverage • Manage media contact lists and outreach • Manage social media strategy across Instagram, Facebook, LinkedIn, TikTok • Create monthly marketing content calendars • Produce and execute paid advertising campaigns • Develop brand awareness campaigns for charter services, corporate shuttles, tourism transport, and special events • Study competitor websites and replicate successful strategies ethically • Track competitor keywords, ad campaigns, landing pages, and pricing • Reverse-engineer competitor backlink sources • Create strategic plans based on industry trends

🎯 Requirements

• 2+ years of SEO and marketing experience • Experience with SEO tools • Understanding of the transportation or charter bus industry (or willingness to learn) • Strong knowledge of white-hat SEO, local SEO, backlink building, press releases, and social media • Basic understanding of Wikipedia notability requirements • Experience researching and analyzing competitors