SEO Lead

Job not on LinkedIn

November 25

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

⏰ Full Time

🟠 Senior

📈 SEO Marketing

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Insight Timer

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Wellness • Education • B2C

Insight Timer is a popular meditation and mindfulness platform offering a mobile app and web services that provide a large library of guided meditations, music tracks, talks, live events, and paid courses led by teachers from around the world. The service includes a meditation timer, community features, teacher profiles, and a mix of free and subscription-based content aimed at helping individuals improve sleep, reduce stress, and build a meditation practice.

51 - 200 employees

Founded 2009

🧘 Wellness

📚 Education

👥 B2C

📋 Description

• Multi-Platform SEO Strategy: Own and execute our SEO strategy across our website, retreats marketplace, and therapist hub. Drive organic discovery wherever our audience is searching. • Generative Engine Optimization (GEO): Stay ahead of the LLM-powered search evolution and ensure our content performs on emerging channels like ChatGPT and Google's AI-powered search. • Programmatic SEO: Scale discovery across the world's largest wellbeing library of over 300,000 guided meditations and music tracks. • Content & Traffic Growth: Optimise high-value content pages to rank in search, drive qualified web traffic, and capture new audiences. • Technical SEO: Perform site audits, identify crawl/indexation issues, and resolve technical blockers limiting organic growth. • App Store Optimization (ASO): Maximize visibility and conversion in iOS and Android app stores.

🎯 Requirements

• Experience: 5+ years of hands-on SEO experience driving measurable growth for consumer-facing digital products. • GEO & AI Search: Experience with or strong curiosity about generative engine optimization (GEO), AI-powered search, and emerging search technologies. You understand how LLMs are reshaping discovery and have ideas about optimizing for this new landscape. • Technical Fluency: Comfortable with HTML, site architecture, and analytics. You can identify technical SEO issues, collaborate with engineers, and communicate clear solutions. • Tools Mastery: Deep proficiency with Google Analytics, Search Console and ASO platforms like App Annie or Sensor Tower. • Self-Starter: Thrives in a fast-paced startup environment. Able to build strategy, execute campaigns, and deliver results independently. • Communication & Collaboration: Excellent communicator who can translate SEO insights into clear, actionable recommendations for content teams, developers, and leadership.

🏖️ Benefits

• We offer competitive salaries and options. • The role is fully remote but our HQ is in Sydney • Extra leave days are available for your well-being and birthday. • A generous L&D budget & wellbeing bonus. • We host a global company retreat each year.