Growth Media Marketing Manager, Paid Search

🕒 September 3

🇨🇦 Canada – Remote

💵 $101k - $106.5k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 1%

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Logo of Instacart

Instacart

1001 - 5000 employees

Founded 2012

🍽️ Food & Beverage

📦 Logistics

🛍️ eCommerce

💰 $232M Venture Round on 2021-11

Food & Beverage • Logistics • eCommerce

Instacart is a company that offers a flexible approach to work while transforming the grocery industry. It provides an essential service by delivering groceries and household goods to customers' doors in as little as 30 minutes. Instacart offers safe and flexible earning opportunities to personal shoppers and tackles challenges such as rerouting deliveries during snowstorms and connecting customers with coupons and deals. It aims to be the operating system for the grocery industry, thus helping customers save time for other activities. Instacart emphasizes diversity, equity, and belonging in its work culture.

📋 Description

• Execute paid search campaigns across Google Ads and Microsoft Ads • Manage and precisely pace multi-million-dollar monthly budgets across multiple accounts • Optimize keyword management, bid strategies, ad copy, landing pages, and audience targeting • Track, analyze, and regularly present campaign performance • Proactively identify and resolve campaign health issues • Support A/B tests and marketing experiments with Data Science, Analytics, and Product teams • Maintain records of campaign changes, budget pacing, and performance trends

🎯 Requirements

• 3+ years of hands-on experience managing paid search campaigns directly within Google Ads and Microsoft Ads platforms • Experience managing large paid search budgets; exposure to programs involving $5M+ in monthly spend preferred • Strong analytical skills and experience optimizing toward CPA, ROAS, ROI, LTV, and CAC • Proficiency in Excel or Google Sheets • Ability to follow detailed operational processes and SOPs with consistency and accuracy across complex, multi-account campaign structures • Strong written and verbal communication skills • Experience presenting performance insights and updates to internal stakeholders • Bachelor's degree in Marketing, Business, Economics, or a related field, or equivalent practical experience

🏖️ Benefits

• New hire equity grant • Annual refresh grants • Flexible work location: home, office, or favorite coffee shop • Regular in-person events • Market-competitive compensation and benefits

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