Senior Product Designer II – Lifecycle & Growth

🕒 September 10

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $169k - $214k / year

⏰ Full Time

🟠 Senior

🎨 Product Designer (UI/UX)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Instacart

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

🍽️ Food & Beverage

📦 Logistics

🛍️ eCommerce

💰 $232M Venture Round on 2021-11

Food & Beverage • Logistics • eCommerce

Instacart is a company that offers a flexible approach to work while transforming the grocery industry. It provides an essential service by delivering groceries and household goods to customers' doors in as little as 30 minutes. Instacart offers safe and flexible earning opportunities to personal shoppers and tackles challenges such as rerouting deliveries during snowstorms and connecting customers with coupons and deals. It aims to be the operating system for the grocery industry, thus helping customers save time for other activities. Instacart emphasizes diversity, equity, and belonging in its work culture.

📋 Description

• Lead high-impact Growth initiatives across partnerships, incentives, and lifecycle experiences from ambiguous problem framing through launch • Reimagine customer-journey moments involving discovery, value understanding, conversion, reactivation, and ongoing habits • Blend product thinking, brand, content, interaction design, and business mechanics into unified experiences • Explore and prototype content models, flows, interaction patterns, motion, and messaging • Design complex multi-step journeys spanning surfaces and teams • Partner with Product, Engineering, Marketing, Content Design, Research, Brand, and Data Science • Use customer insight, experimentation, and business metrics to evaluate tradeoffs and iterate toward measurable impact • Define scalable patterns and interaction models across the Growth experience • Use prototypes, AI-enabled tools, and emerging workflows to accelerate learning and development • Raise the craft bar through visual and interaction design, storytelling, and clear rationale

🎯 Requirements

• 7+ years of experience designing consumer-facing digital products across web and mobile • Portfolio demonstrating exceptional visual, interaction, and product craft, including strong 0→1 work • Deep interaction design skills, including motion, micro-interactions, prototyping, and product behavior • Strong conceptual thinking and ability to turn ambiguous opportunities into clear, compelling product experiences • Ability to design complex journeys while balancing customer needs, business goals, technical constraints, and craft • Strong communication and storytelling skills • Ability to operate autonomously and carry work from early concept through polished execution • Curiosity and fluency with AI-enabled tools and workflows • Preferred: experience in growth, subscriptions, marketplace, commerce, or other high-scale consumer products • Preferred: experience where brand and product experience are deeply connected • Preferred: strong prototyping or motion skills using Figma, Framer, ProtoPie, code, or similar • Preferred: experience exploring AI-powered product experiences or integrating AI into design and prototyping

🏖️ Benefits

• Flex First flexible work arrangements, allowing work from home, an office, or a favorite coffee shop • Regular in-person events • Highly market-competitive compensation and benefits • New hire equity grant • Annual refresh grants