Web Marketing Manager, CRO

2 days ago

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Instacart

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eCommerce • Transport • Retail

Instacart is a company that offers a flexible approach to work while transforming the grocery industry. It provides an essential service by delivering groceries and household goods to customers' doors in as little as 30 minutes. Instacart offers safe and flexible earning opportunities to personal shoppers and tackles challenges such as rerouting deliveries during snowstorms and connecting customers with coupons and deals. It aims to be the operating system for the grocery industry, thus helping customers save time for other activities. Instacart emphasizes diversity, equity, and belonging in its work culture.

1001 - 5000 employees

Founded 2012

🛍️ eCommerce

🚗 Transport

🛒 Retail

💰 $232M Venture Round on 2021-11

📋 Description

• Own the CRO strategy and experimentation roadmap for Instacart’s web surfaces, driving measurable conversion improvements across new, lapsed, and existing customer segments. • Design, implement, and analyze A/B, multivariate, and personalization tests using website conversion platforms (e.g., Optimizely, Crazy Egg), and scale winning experiences. • Translate customer insights and funnel analytics into prioritized hypotheses and test plans; define success metrics, report results, and communicate learnings to stakeholders. • Partner with SEO, marketing technology, paid media, product, design, analytics, and data science to ensure CRO best practices are embedded into landing pages and end-to-end user journeys. • Build and maintain a healthy cadence of experiments, ensuring rigorous QA, data integrity, and attention to site performance, accessibility, and mobile responsiveness. • Improve conversion outcomes for both organic and paid traffic surfaces by optimizing entry points, landing pages, and complex paths to conversion at scale. • Create and evangelize CRO playbooks and documentation that accelerate learning, enable repeatable wins, and inform cross-functional roadmaps.

🎯 Requirements

• 4-7 years of hands-on conversion rate optimization (CRO) experience for large-scale consumer websites. • Significant experience with WYSIWYG website conversion and experimentation tools (e.g., Optimizely, Crazy Egg, or similar). • Comprehensive knowledge of A/B testing, multivariate testing, and personalization—from hypothesis development through execution and analysis. • Proven track record of turning customer insights and behavioral data into tactics that deliver measurable improvements in conversion. • Strong analytical skills and proficiency with web analytics to diagnose funnel performance and prioritize a roadmap. • Experience working with large site footprints (millions of pages) and navigating complex, multi-step conversion paths. • Knowledge of key marketing and acquisition channels (e.g., SEO, SEM, paid social, affiliates, email) and how they influence on-site conversion.

🏖️ Benefits

• Highly market-competitive compensation and benefits • New hire equity grant • Annual refresh grants