Marketing Manager

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September 25

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International SOS

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Healthcare Insurance • Compliance • Security

International SOS is a leader in health and security services, dedicated to protecting individuals and organizations from health and security threats. With over 40 years of experience, they provide comprehensive travel risk management solutions and 24/7 assistance to help businesses safeguard their employees' wellbeing globally. Serving over 9,000 organizations in 90 countries, International SOS emphasizes proactive health management and crisis response, ensuring organizations can navigate and mitigate risks effectively.

10,000+ employees

Founded 1985

⚕️ Healthcare Insurance

📋 Compliance

🔐 Security

💰 Venture Round on 2007-12

📋 Description

• Deliver and manage regional Canada marketing plans (strategic and tactical) • Support sales for new business, retention and account extension initiatives • Assist with development of marketing objectives and plans for Canada • Manage events and webinars: identify and recruit experts, create content, manage invitations and follow-up, logistics and budgets, speaking coordination • Develop and execute lead generation, brand awareness and digital campaigns using Eloqua and Salesforce; set up landing pages, email campaigns and lead scoring • Develop and implement marketing automation campaigns to nurture, score and qualify leads • Conceptualise and project manage new digital channels and initiatives • Track and analyse marketing performance, perform A/B tests, tune campaigns to maximise ROI • Develop tools and reports to track progress against marketing strategic plans • Assist in developing creative concepts and marketing collateral across digital, print, social media, whitepapers, eBooks, presentations, photography and video • Manage sponsorship contracts with associations and leverage joint marketing activities

🎯 Requirements

• At least 5 to 10 years of experience in a marketing role, preferably in a B2B or SaaS environment • Proven experience in delivering webinars, creating content, and planning events • Proven experience in digital marketing and knowledge of best practices • Proven experience producing marketing collaterals • Qualification in marketing, communications, IT, media and/or related discipline • Fluency in both English and French (written and spoken) • Experience working with Eloqua or similar marketing automation systems • Experience with Salesforce.com or similar CRM to capture, track and report on leads and sales opportunities • Advanced MS Office skills (Word, PowerPoint, advanced Excel) • Project management experience • Strong analytical skills and ability to draw conclusions from data and maximise campaign ROI • Ability to manage multiple projects simultaneously without compromising quality • Team player with a strong customer focus orientation • Ability to work independently and collaboratively as part of a team

🏖️ Benefits

• Remote-based role supporting Canada • Dynamic and respectful workplace