Senior Account-Based Marketing, ABM Manager

Job not on LinkedIn

🔥 10 minutes ago

⏰ Full Time

🟠 Senior

🎡 Marketing

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Logo of Ingersoll Rand

Ingersoll Rand

10,000+ employees

🏥 Healthcare

📦 Logistics

⚡ Energy

Healthcare • Logistics • Energy

Ingersoll Rand is a global company focused on innovation and sustainability within the industrial sector. With a core commitment to improving lives through effective and energy-efficient solutions, Ingersoll Rand develops groundbreaking technologies that enhance efficiency and performance across various industries. The company places a strong emphasis on diversity, equity, and inclusion, nurturing a culture that values unique perspectives and fosters a sense of belonging among its workforce.

📋 Description

• Develop and lead the ABM strategy for strategic, enterprise, and OEM accounts • Define account selection, segmentation, prioritization, and engagement frameworks aligned to business objectives and growth priorities • Identify growth opportunities and develop account-centric strategies that drive customer engagement, pipeline expansion, and revenue growth • Establish scalable ABM best practices, processes, and frameworks across the organization • Design and execute integrated ABM programs using personalized content, digital engagement, customer insights, industry events, and targeted campaigns • Develop insight-led marketing programs for priority accounts and buying groups • Define value propositions, messaging, and content strategies addressing customer challenges and market opportunities • Collaborate with Sales, Product Marketing, Digital, Communications, and Regional Marketing teams • Serve as the ABM subject matter expert, providing guidance, best practices, and strategic direction • Establish KPIs and measurement frameworks for account engagement, pipeline influence, opportunity progression, marketing effectiveness, and business impact • Align Sales, Marketing, and business teams around priority accounts, account plans, and growth objectives • Provide reporting and recommendations to stakeholders • Evaluate emerging ABM methodologies, technologies, and best practices • Use customer, account, market, and performance insights to optimize programs and improve results

🎯 Requirements

• Proven B2B Account-Based Marketing experience within complex enterprise environments • Demonstrated success developing and executing ABM strategies for strategic, enterprise, and/or OEM accounts • Experience supporting long sales-cycle enterprise environments and complex buying committees in OEMs and industrial, engineering, technology, or manufacturing-focused customer segments • Strong understanding of modern ABM methodologies, account planning, customer intelligence, and data-driven marketing approaches • Experience developing integrated B2B marketing strategies incorporating digital marketing, content, communications, events, and demand generation • Strong understanding of customer buying journeys, account growth strategies, and revenue-focused marketing • Experience developing positioning, messaging, content strategies, and customer engagement programs aligned to business objectives • Familiarity with CRM, marketing automation, intent data, and account intelligence platforms • Strong commercial acumen, with a clear understanding of pipeline creation, opportunity development, and revenue growth • Excellent communication, stakeholder management, and cross-functional skills

🏖️ Benefits

• A highly competitive compensation package • Location-dependent benefits package; specifics provided during the hiring process • Fully remote, remote-first working model • Flexible location anywhere within Europe

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