Director of Retention – Lifecycle

Job not on LinkedIn

November 22

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

💵 $110k - $144k / year

⏰ Full Time

🔴 Lead

👔 Director

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iRestore Laser (Freedom Laser Therapy)

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Beauty • Wellness • Healthcare Insurance

iRestore Laser (Freedom Laser Therapy) is a company specializing in hair growth solutions and scalp health products. They offer a range of laser devices designed to treat hair loss and encourage hair regrowth using low-level light therapy. Their products include the iRestore Professional and iRestore Essential laser devices, which target conditions like androgenic alopecia. iRestore emphasizes drug-free, non-invasive methods and is known for their 12-month guarantee and commitment to customer satisfaction. The company also provides hair care products and personalized solutions tailored to individual hair loss needs.

11 - 50 employees

Founded 2003

💄 Beauty

🧘 Wellness

⚕️ Healthcare Insurance

📋 Description

• Full-funnel retention and lifecycle strategy for all our product lines • All email & SMS automations, flows, campaigns, segmentation, and deliverability • Customer onboarding, post-purchase, cross-sell/upsell, winback, and churn-reduction journeys • Conversion-optimized landing pages and funnel architecture in partnership with acquisition • Retention analytics & attribution — e.g., what flows, campaigns, and product types drive actual repeat revenue • LTV modeling, MRR reporting, cohort views, and CAC payback improvement • Copy, offer, and experience testing — from subject lines to multi-step funnels • Retention experimentation roadmap, backlog prioritization, test velocity and outcome tracking • Lifecycle tech stack ownership, vendor evaluation, performance improvement • Data cleanliness and tracking — work closely with data engineering to ensure full-funnel clarity • Leveraging AI tools and automation to increase workflow efficiency, accelerate testing cycles, and identify revenue-driving insights • Improving and optimizing quiz-based lead funnels — ensuring segmentation, personalization, and lifecycle logic are tightly integrated to convert and retain customers effectively.

🎯 Requirements

• Hands-on executor, not just a strategist or manager • Strong experience in DTC retention marketing (email, SMS, subscriptions) — ideally in health, beauty, or wellness • Obsess over performance metrics: LTV, CAC, MRR, CVR, cohort LTV/CAC • Have built from scratch (or rebuild/optimized) retention systems before — and can speak clearly to what worked • Can identify system gaps fast, and drive solutions without needing step-by-step guidance • Love partnering with paid acquisition, data, and product to drive better funnel performance • Use AI as a multiplier — not a gimmick — and implement it into your workflow to drive smarter testing, creative, and insights • Think in systems: flows, loops, attribution, journeys • Want to be held accountable to impact, not output • Write clearly, think critically, and default to action over endless planning.

🏖️ Benefits

• Competitive compensation, including performance-based bonus • Unlimited PTO • Flexible schedule • Healthcare (medical, dental & vision) fully covered • Gym membership credit – your physical and mental health is super important • Kindle/Audible credits – We really value lifelong learning and personal development • Free iRESTORE Products! (In case you or someone you love is losing hair) • Paid maternity/paternity leave • Work anywhere / remote job