Email Marketing Specialist

Job not on LinkedIn

October 23

⛰️ Colorado – Remote

Although this job is listed in Colorado, this company may be open to hiring remote in other states.

💵 $50k - $55k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

✉️ Email Marketing Manager

🚫👨‍🎓 No degree required

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Jairus Marketing

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Healthcare Insurance • B2B • Marketing

Jairus Marketing is a specialized marketing agency focusing on the healthcare sector, providing hyper-personalized marketing solutions to medtech, medical device, and life science companies. The company employs data-driven outreach strategies to engage physicians, healthcare decision-makers, and directly to patients, aiming for long-term engagement and sales growth. Jairus Marketing is dedicated to helping healthcare innovators, and has demonstrated significant impact with 45% YoY revenue growth for clients. Their expertise includes direct-to-patient marketing, CRM solutions, and aiding various healthcare-related companies from medical device firms to healthcare technology and insurance providers. Jairus Marketing positions itself as an integral partner for its clients, understanding the unique needs and nuances of healthcare sector marketing.

11 - 50 employees

Founded 2008

⚕️ Healthcare Insurance

🤝 B2B

📋 Description

• Execute and manage automated outreach campaigns via LinkedIn and similar platforms. • Monitor campaign performance and generate leads through ongoing optimization. • Collaborate with internal teams to refine targeting and troubleshoot issues. • Build, segment, and send email campaigns using tools such as Mailchimp, Constant Contact, HubSpot, Zoho, and Pardot. • Conduct A/B testing on subject lines, CTAs, and send times. • Maintain compliance with email regulations (e.g., CAN-SPAM, GDPR, CASL). • Track campaign KPIs (open/click-through/reply/bounce/conversion rates). • Analyze performance trends and provide data-driven insights and improvements. • Document campaign configurations and assist with platform integration issues. • Build custom contact lists based on client goals using CRM data and third-party platforms. • Research and evaluate new tools for audience growth and verification.

🎯 Requirements

• 2+ years of experience in email marketing, automation, or lead generation (preferably in an agency setting) • Proficiency in marketing tools such as HubSpot, Mailchimp, Zoho, Pardot, LinkedIn automation tools (Dux Soup, PhantomBuster, etc.) • Strong understanding of email deliverability best practices and compliance standards • Hands-on experience managing lead data and syncing between CRMs, enrichment tools, and automation platforms • Excellent written communication and organizational skills • High attention to detail and ability to manage multiple projects simultaneously • Experience in B2B marketing; healthcare or MedTech experience preferred • Intermediate skills in Excel/Google Sheets for filtering, segmenting, and analyzing contacts