Director of Product Marketing

Job not on LinkedIn

October 31

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JamLoop

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Media • SaaS • B2B

JamLoop is an AI-enabled demand-side platform (DSP) that specializes in Connected TV (CTV) and OTT advertising. The platform provides agencies and advertisers with self-service and managed options to plan, buy, optimize, and measure streaming TV campaigns across 300+ premium streaming apps, offering zip-code-level targeting, audience segmentation, impression-level attribution, anti-fraud controls, and real-time dashboards. JamLoop focuses on local activation and cross-industry use cases (retail, automotive, healthcare, political, finance, education), enabling precise, cost-effective TV advertising with transparency and preferential inventory pricing.

51 - 200 employees

Founded 2018

📱 Media

☁️ SaaS

🤝 B2B

📋 Description

• Own the product marketing roadmap: positioning, messaging, launches, enablement • Define and scale launch processes—from internal alignment to external activation • Partner with Product, Sales, and Customer Success to ensure launch readiness and post-launch momentum • Lead internal education across commercial teams on product capabilities and differentiation • Define and evolve our product positioning, competitive differentiation, and category narrative • Conduct customer and competitor research to inform roadmap, vertical messaging, and GTM strategy • Translate complex technical features into clear, compelling stories tied to client outcomes • Lead voice-of-customer efforts, buyer persona development, and market segmentation • Lead the development of high-value, product/vertical-driven content that educates, builds trust, and drives engagement across clients, prospects, and industry influencers • Build collateral that supports the full funnel—from product one-pagers and vertical landing pages to pitch decks • Scale the PMM function as JamLoop grows—recruit, coach, and lead future team members

🎯 Requirements

• 15+ years in B2B product marketing in SaaS, adtech, CTV, or digital media, including 2+ years at the Director level—ready to step into broader leadership and strategic ownership • Strong understanding of the CTV ecosystem, media agencies, and performance marketing trends • Ability to showcase best-in-class product and content—please submit samples of work with your resume • Experience launching products and bringing structure to go-to-market efforts • Track record of building product positioning and messaging that drives clarity and demand • Skilled at turning insights and data into clear messaging and market direction • Proven ability to work across functions—especially product, marketing, and sales • Working knowledge of how AI can be applied to scale product marketing, enablement, and content

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Remote work options