Lifecycle Marketing Manager

Job not on LinkedIn

8 hours ago

🇨🇦 Canada – Remote

💵 $118.8k - $185.5k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

Apply Now
Logo of Jane.app

Jane.app

Healthcare Insurance • SaaS • Wellness

Jane. app is a comprehensive practice management software designed for healthcare practitioners. Its platform includes features such as online booking, billing, and scheduling, with integrated telehealth capabilities that are HIPAA, PIPEDA, and GDPR compliant. Jane. app also offers customizable charting and reporting tools, payment processing options, and secure data storage solutions for multi-location practices. Additionally, their software is tailored for various types of healthcare clinics, providing an intuitive, web-based interface that improves clinic operations and patient experiences. The system is designed to simplify administrative tasks and enhance the efficiency of running a healthcare practice.

201 - 500 employees

⚕️ Healthcare Insurance

☁️ SaaS

🧘 Wellness

📋 Description

• Strengthen Jane’s customer journey by designing and owning lifecycle programs that help practitioners activate quickly, discover value, and stay engaged. • Improve performance across onboarding, nurture, upsell, and winback journeys through segmentation, behavioral triggers, and thoughtful iteration. • Collaborate closely with cross-functional teams to deliver human, helpful, and delightful messaging across channels. • Use experimentation and data to refine lifecycle touchpoints and improve KPIs like activation, adoption, retention, and conversion. • Create scalable lifecycle foundations and ensure strong data hygiene and compliance practices.

🎯 Requirements

• 5 to 7 years of experience in lifecycle, email or CRM • 3 or more years building automated journeys in tools like HubSpot, Braze, or Iterable. • Experience designing full funnel programs across onboarding, nurture, upsell, and retention. • Strong in segmentation, personalization, A/B testing, and multi channel campaign execution. • Ability to interpret data using tools like Looker, Google Analytics, or Tableau to guide decisions, with bonus experience in B2B SaaS or lead scoring.

🏖️ Benefits

• Comprehensive benefits package

Apply Now

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